Blog Archive
Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report
Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …
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TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …
TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »
Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0
The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all …
Member Guest Blog: Admitad owner invests $3M in LetyShops
Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …
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IAB Europe talks to WARC about using digital advertising to deliver brand outcomes
WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …
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Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors
Are you a vendor and want to know how to implement the TCF? Check Out …
Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors Read More »
New Member Research – SpotX’s Connected TV Viewership Report
Connected television (CTV) has been considered the new kid on the block since its emergence …
New Member Research – SpotX’s Connected TV Viewership Report Read More »
IAB Europe’s Channels & Formats Taskforce Starts Work On New Buyers Guide to Digital Audio
At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …
New Member Research – Facebook’s ‘Global State of Small Business Report’
Small businesses are the heart of our communities – and they are the unsung heroes …
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Research Awards – Brand Advertising Effectiveness Winner
Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …
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Research Awards – Consumer Attitudes and Behaviour Winner
Category: Consumer Attitudes and Behaviour Award: WINNER Company: OMD Spain Project: Measuring the emotional impact …
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Research Awards – Consumer Devices Winner
Category: Consumer Devices Award: WINNER Company: Mediametrie Campaign: Measurement of New Forms of TV Consumption …
Research Awards – Digital Advertising Formats Winners
Category: Digital Advertising Formats Award: WINNER Company: Facebook Project: Moving Pictures: The Persuasive Power of …
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Research Awards – Advertising Solutions Winner
Category: Advertising Solutions Award: WINNER Company: Publicis Media GmbH Project: The X that changes the …
Research Awards – Brand Advertising Effectiveness Winner
Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …
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Research Awards – Research and Data Innovation Winners
Category: Research and Data Innovation Award: WINNER Company: Publicis Media GmbH Project: The X …
Research Awards – Research and Data Innovation Winners Read More »
Research Awards – Audience Measurement Winner
Category: Audience Measurement Award: WINNER Company: Gemius Project: gemiusAdReal™ Research – Breakthrough Transparency in the …
Research Awards – Best Use Of Research Budget Winner
Category: Best Use Of Research Budget Award: WINNER Company: EDAA Project: European Advertising Consumer Research …
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Winners announced for the sixth edition of IAB Europe’s Research Awards
Lisbon, 13th May 2016 – IAB Europe is pleased to announce the winners of its …
Winners announced for the sixth edition of IAB Europe’s Research Awards Read More »