Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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Enders Analysis report – Commissioned by Google: Programmatic TV’s European Evolution

Europe plays a significant role for the future of TV advertising, containing seven out of …

Enders Analysis report – Commissioned by Google: Programmatic TV’s European Evolution Read More »

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Xaxis and Tiffany & Co.: Using Programmatic Direct Buy (PDB) to Drive Better Advertising Performance

Programmatic buying has become a hot topic for digital advertisers in China. When we talk …

Xaxis and Tiffany & Co.: Using Programmatic Direct Buy (PDB) to Drive Better Advertising Performance Read More »

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AppNexus and eBay Kleinanzeigen: From the classic waterfall model to pre-bid

eBay Kleinanzeigen, Germany’s largest classified ads marketplace and subsidiary of the global online marketplace eBay, …

AppNexus and eBay Kleinanzeigen: From the classic waterfall model to pre-bid Read More »

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AppNexus and Wayfair: Wayfair achieves high performance with hyper-personalization at scale using the AppNexus Programmable Bidder

Wayfair, a leading online destination for furniture, home furnishings, décor, and goods, sought to turbo-charge …

AppNexus and Wayfair: Wayfair achieves high performance with hyper-personalization at scale using the AppNexus Programmable Bidder Read More »

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AppNexus and Bannerconnect: AppNexus Programmable Bidder Turbo Charges Performance of Automotive Brand’s Direct Response Campaign

For Bannerconnect, executing sophisticated segmentation strategies often leads to complexity in one of two ways: …

AppNexus and Bannerconnect: AppNexus Programmable Bidder Turbo Charges Performance of Automotive Brand’s Direct Response Campaign Read More »

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Adform: Global brand sees 20% increase in mobile CTR when synchronised with TV ads

An agency that manages the digital advertising strategy of a well known, global supermarket approached …

Adform: Global brand sees 20% increase in mobile CTR when synchronised with TV ads Read More »

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Criteo and La Redoute: Criteo Dynamic Retargeting with Facebook

Criteo Dynamic Retargeting helped La Redoute unlock a new sales stream and convert new customers …

Criteo and La Redoute: Criteo Dynamic Retargeting with Facebook Read More »

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DoubleClick by Google: Three changes marketers can make today to prepare for data-driven creative

As 2016 marketing strategies kick into high gear, there’s one word on everyone’s mind: programmatic. …

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Adform and IKEA Mobile Programmatic Case Study

To inject more play into our lives, IKEA has launched Lattjo, a new collection for …

Adform and IKEA Mobile Programmatic Case Study Read More »

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Google: Programmatic allows ŠKODA to build more relevant and targeted creative

In this case study, ŠKODA builds a more relevant and engaging online customer experience with …

Google: Programmatic allows ŠKODA to build more relevant and targeted creative Read More »