Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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Mindshare Turkey for Unilever: multi-brand programmatic out-of-home

While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with …

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Mindshare Turkey for MAC Cosmetics

As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey …

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OMD Turkey for Hewlett Packard

HP’s Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. …

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Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance

To increase consideration for specific film and DVD releases, Entertainment clients should always start with …

Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance Read More »

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AOL and Videobeet: Videobeet boost revenue with ONE by AOL

With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet …

AOL and Videobeet: Videobeet boost revenue with ONE by AOL Read More »

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AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL

With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly …

AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL Read More »

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Affiperf and Oracle Data Cloud: A winning equation = first + third-party data

Combining first and third-party data boosts return on investment. Affiperf was challenged by a travel brand to drive a …

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IAB Europe White Paper: Programmatic Mobile

Mobile is driving consumption and usage and as such it is driving advertising spend, the …

IAB Europe White Paper: Programmatic Mobile Read More »

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Member infographic – IAB Spain – Programmatic Ad Buying & Selling Ecosystem

IAB Spain has published a comprehensive and easy to understand infographic outlining the main elements …

Member infographic – IAB Spain – Programmatic Ad Buying & Selling Ecosystem Read More »

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Member report – Turn – 2016 Agency Report: Bridging the Disconnect Between Creatives and Data

A survey of agency professionals found that the majority of respondents said they depend on …

Member report – Turn – 2016 Agency Report: Bridging the Disconnect Between Creatives and Data Read More »