Blog Archive

Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising

The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …

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Request for Proposal – TCF Vendor Compliance Programme

To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …

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Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption

As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …

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Want To Join The IAB Europe Team? New Position – Public Policy Officer

IAB Europe has an immediate opening for a Public Policy Officer. The position is a …

Want To Join The IAB Europe Team? New Position – Public Policy Officer Read More »

Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV

In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …

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Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director

Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …

Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »

Make It Your 2021 Resolution To Switch To TCF v2.0

On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. …

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Member Guest Blog Post with IAS – The European Recovery Will Transform Digital Advertising. And For The Better

Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big …

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TCF Governance Board Call For Observers From European Level Advertising Ecosystem Industry Associations

IAB Europe is hereby issuing a call for expressions of interest from European regional-level advertising …

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A global first on Tumblr

All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and …

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‘Women Who Made Me’

NatWest wanted to help tackle gender inequality within business and become the go-to bank for …

‘Women Who Made Me’ Read More »

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How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and …

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AppNexus for Drop8

Drop8’s client, a travel booking platform, was focused on delivering fully completed video ads at …

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BBC and Essence for FT

The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with …

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AppNexus for Schibsted

Schibsted Norway Delivers 70% YoY Programmatic Growth After Adopting AppNexus Publisher Suite AppNexus + Schibsted …

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AppNexus for Axel Springer

Transparency, Independence, and Higher Yields: How AppNexus Helped Axel Springer Take Its Business to New Heights …

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AppNexus for MiQ

AppNexus Helps MiQ Double Revenue For Its Airline Client With The AppNexus Programmable Platform AppNexus …

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AppNexus for Xaxis

Xaxis Grows ROI 37% for Shoe-d-vision With Custom Algorithms from the AppNexus Xaxis + Shoe-d-vision …

AppNexus for Xaxis Read More »

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AppNexus for Tomorrow TTH

Tomorrow TTH Optimizes Performance With Flexible Campaign Controls and Maximum Transparency AppNexus + Tomorrow TTH …

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