Blog Archive
Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising
The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …
Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising Read More »
Request for Proposal – TCF Vendor Compliance Programme
To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …
Request for Proposal – TCF Vendor Compliance Programme Read More »
Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption
As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …
Want To Join The IAB Europe Team? New Position – Public Policy Officer
IAB Europe has an immediate opening for a Public Policy Officer. The position is a …
Want To Join The IAB Europe Team? New Position – Public Policy Officer Read More »
Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV
In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …
Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV Read More »
Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director
Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …
Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »
Make It Your 2021 Resolution To Switch To TCF v2.0
On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. …
Make It Your 2021 Resolution To Switch To TCF v2.0 Read More »
Member Guest Blog Post with IAS – The European Recovery Will Transform Digital Advertising. And For The Better
Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big …
A global first on Tumblr
All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and …
‘Women Who Made Me’
NatWest wanted to help tackle gender inequality within business and become the go-to bank for …
How Omnicom Media Group UK reduces brand risk and media waste for advertisers
Ensuring brand safety for clients has introduced new challenges for the industry around delivery and …
How Omnicom Media Group UK reduces brand risk and media waste for advertisers Read More »
AppNexus for Drop8
Drop8’s client, a travel booking platform, was focused on delivering fully completed video ads at …
BBC and Essence for FT
The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with …
AppNexus for Schibsted
Schibsted Norway Delivers 70% YoY Programmatic Growth After Adopting AppNexus Publisher Suite AppNexus + Schibsted …
AppNexus for Axel Springer
Transparency, Independence, and Higher Yields: How AppNexus Helped Axel Springer Take Its Business to New Heights …
AppNexus for MiQ
AppNexus Helps MiQ Double Revenue For Its Airline Client With The AppNexus Programmable Platform AppNexus …
AppNexus for Xaxis
Xaxis Grows ROI 37% for Shoe-d-vision With Custom Algorithms from the AppNexus Xaxis + Shoe-d-vision …