IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …
Blog Archive
Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising
According to the World Meteorological Organisation (WMO), the last 8 years have been the …
Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals
In this week’s member guest blog post we hear from Tamara Jelic, Head of …
Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?
In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …
DMEXCO 2023 – The Highlight Event of Digital Marketing
On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …
DMEXCO 2023 – The Highlight Event of Digital Marketing Read More »
Back to School: 101 Industry Guidance to Prep You For the New Season
As summer vacations draw to a close and we gear up for an exciting new …
Back to School: 101 Industry Guidance to Prep You For the New Season Read More »
IAB Europe Welcomes New Retailers to its Retail Media Working Group
IAB Europe is pleased to welcome three new retailer members to its Retail Media …
IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »
IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google
Join us for a special two part webinar series dedicated to Google Privacy Sandbox …
IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google Read More »
A global first on Tumblr
All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and …
‘Women Who Made Me’
NatWest wanted to help tackle gender inequality within business and become the go-to bank for …
How Omnicom Media Group UK reduces brand risk and media waste for advertisers
Ensuring brand safety for clients has introduced new challenges for the industry around delivery and …
How Omnicom Media Group UK reduces brand risk and media waste for advertisers Read More »
AppNexus for Drop8
Drop8’s client, a travel booking platform, was focused on delivering fully completed video ads at …
BBC and Essence for FT
The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with …
AppNexus for Schibsted
Schibsted Norway Delivers 70% YoY Programmatic Growth After Adopting AppNexus Publisher Suite AppNexus + Schibsted …
AppNexus for Axel Springer
Transparency, Independence, and Higher Yields: How AppNexus Helped Axel Springer Take Its Business to New Heights …
AppNexus for MiQ
AppNexus Helps MiQ Double Revenue For Its Airline Client With The AppNexus Programmable Platform AppNexus …
AppNexus for Xaxis
Xaxis Grows ROI 37% for Shoe-d-vision With Custom Algorithms from the AppNexus Xaxis + Shoe-d-vision …
AppNexus for Tomorrow TTH
Tomorrow TTH Optimizes Performance With Flexible Campaign Controls and Maximum Transparency AppNexus + Tomorrow TTH …
Mindshare Turkey for Unilever: multi-brand programmatic out-of-home
While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with …
Mindshare Turkey for Unilever: multi-brand programmatic out-of-home Read More »
