Blog Archive

TCF v2.0 Google Integration Issue: 2.1a

A common issue experienced by publishers working with Google as a vendor under TCF v2.0 …

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Member Guest Blog Post by OneTrust – OTT App Compliance

Our member guest post this week is written by Ashlea Cartee, OneTrust PreferenceChoice Product Marketing …

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New Post Third-Party Cookie Poll – Have Your Say!

The depletion of third-party cookies will bring about fundamental changes to our industry, creating new …

New Post Third-Party Cookie Poll – Have Your Say! Read More »

IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR

Welcome to the new ‘Policy Update’ blog series from Greg Mroczkowski, Director, Public Policy at …

IAB Europe Policy Update – Memorandum of Understanding (MoU) on Online Advertising and IPR Read More »

IAB Europe Stands in Solidarity with IAB Belarus

Last week, IAB Europe shared a statement here from The Association of Advertising Organizations (ARO) …

IAB Europe Stands in Solidarity with IAB Belarus Read More »

Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio

At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …

Interested in Audio? Get Involved With The New Buyers Guide to Digital Audio Read More »

Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees!

This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From Guides to …

Looking to Get More Involved In Industry & Policy Initiatives? Join Our Committees! Read More »

Member Guest Blog – Rakuten Advertising’s AVOD: The Time is Now Report

Author: Chris Edwards, Director, Business Development EMEA, Rakuten Advertising AVOD is a free-to-view video-on-demand service …

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TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …

TCF v2.0 – Are you Ready for the Switchover? Just One Week To Go! Read More »

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A global first on Tumblr

All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and …

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‘Women Who Made Me’

NatWest wanted to help tackle gender inequality within business and become the go-to bank for …

‘Women Who Made Me’ Read More »

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How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and …

How Omnicom Media Group UK reduces brand risk and media waste for advertisers Read More »

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AppNexus for Drop8

Drop8’s client, a travel booking platform, was focused on delivering fully completed video ads at …

AppNexus for Drop8 Read More »

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BBC and Essence for FT

The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with …

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AppNexus for Schibsted

Schibsted Norway Delivers 70% YoY Programmatic Growth After Adopting AppNexus Publisher Suite AppNexus + Schibsted …

AppNexus for Schibsted Read More »

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AppNexus for Axel Springer

Transparency, Independence, and Higher Yields: How AppNexus Helped Axel Springer Take Its Business to New Heights …

AppNexus for Axel Springer Read More »

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AppNexus for MiQ

AppNexus Helps MiQ Double Revenue For Its Airline Client With The AppNexus Programmable Platform AppNexus …

AppNexus for MiQ Read More »

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AppNexus for Xaxis

Xaxis Grows ROI 37% for Shoe-d-vision With Custom Algorithms from the AppNexus Xaxis + Shoe-d-vision …

AppNexus for Xaxis Read More »

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AppNexus for Tomorrow TTH

Tomorrow TTH Optimizes Performance With Flexible Campaign Controls and Maximum Transparency AppNexus + Tomorrow TTH …

AppNexus for Tomorrow TTH Read More »