Blog Archive

Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee

Across the month of April, IAB Europe kick-started key topics of corporate responsibility in the …

Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee Read More »

Meet the Interact Speaker – Anthony Crocker, Head of Commercial Success Strategy at The Telegraph

On 25th and 26th of May, IAB Europe will host its flagship event Interact in …

Meet the Interact Speaker – Anthony Crocker, Head of Commercial Success Strategy at The Telegraph Read More »

IAB Europe’s MIXX and Research Awards Shortlist of Finalists Announced

IAB Europe is delighted to announce the shortlist of finalists for the prestigious MIXX Awards …

IAB Europe’s MIXX and Research Awards Shortlist of Finalists Announced Read More »

Meet the Interact Speaker – Artur Semionov, Director of Product & Innovation at Xaxis EMEA

On the 25th and 26th of May, IAB Europe will host its flagship event Interact …

Meet the Interact Speaker – Artur Semionov, Director of Product & Innovation at Xaxis EMEA Read More »

That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights

On 27th April, IAB Europe hosted the first Virtual CTV Event of 2022, and with …

That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights Read More »

Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence

In this week’s member-guest post we hear from Tanya Field, Co-Founder, and CPO of Novatiq, …

Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence Read More »

Get Ready for the E-commerce Berlin Expo: The Final Countdown!

In just a few weeks, the E-commerce Berlin Expo will be kicking off! This is …

Get Ready for the E-commerce Berlin Expo: The Final Countdown! Read More »

Interact 2022 – Just One Week Left to Secure Your Early Bird Tickets!

IAB Europe’s Annual Flagship Event Interact is back and ready to welcome you from 25th …

Interact 2022 – Just One Week Left to Secure Your Early Bird Tickets! Read More »

E-commerce Berlin Expo 2022: The Agenda for the Day

The E-commerce Berlin Expo is just a few weeks away, and we’re getting excited! This …

E-commerce Berlin Expo 2022: The Agenda for the Day Read More »

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A global first on Tumblr

All Nippon Airways (ANA), one of Japan’s largest airlines, wanted to increase brand awareness and …

A global first on Tumblr Read More »

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‘Women Who Made Me’

NatWest wanted to help tackle gender inequality within business and become the go-to bank for …

‘Women Who Made Me’ Read More »

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How Omnicom Media Group UK reduces brand risk and media waste for advertisers

Ensuring brand safety for clients has introduced new challenges for the industry around delivery and …

How Omnicom Media Group UK reduces brand risk and media waste for advertisers Read More »

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AppNexus for Drop8

Drop8’s client, a travel booking platform, was focused on delivering fully completed video ads at …

AppNexus for Drop8 Read More »

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BBC and Essence for FT

The BBC and Essence efficiently drove subscriptions for the FT using DoubleClick’s Programmatic Guaranteed with …

BBC and Essence for FT Read More »

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AppNexus for Schibsted

Schibsted Norway Delivers 70% YoY Programmatic Growth After Adopting AppNexus Publisher Suite AppNexus + Schibsted …

AppNexus for Schibsted Read More »

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AppNexus for Axel Springer

Transparency, Independence, and Higher Yields: How AppNexus Helped Axel Springer Take Its Business to New Heights …

AppNexus for Axel Springer Read More »

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AppNexus for MiQ

AppNexus Helps MiQ Double Revenue For Its Airline Client With The AppNexus Programmable Platform AppNexus …

AppNexus for MiQ Read More »

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AppNexus for Xaxis

Xaxis Grows ROI 37% for Shoe-d-vision With Custom Algorithms from the AppNexus Xaxis + Shoe-d-vision …

AppNexus for Xaxis Read More »

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AppNexus for Tomorrow TTH

Tomorrow TTH Optimizes Performance With Flexible Campaign Controls and Maximum Transparency AppNexus + Tomorrow TTH …

AppNexus for Tomorrow TTH Read More »