Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

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Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

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Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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comScore Research: Project Footprint – Exploring Consumers’ Online & Offline Behaviours

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably comScore as the …

comScore Research: Project Footprint – Exploring Consumers’ Online & Offline Behaviours Read More »

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IAB UK Research: Real_Living: How devices compete for attention in the living room

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably IAB UK as …

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Millward Brown Research: AdReaction: Video Creative in a Digital World

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards. Millward Brown received the …

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United Internet Media Research: Advertising Solutions winner – Awareness & Sale Boost by Sky Multi-Screen Storytelling Campaign

At Interact 2016, IAB Europe announced the winners of its 2016 Research Awards, notably United Internet …

United Internet Media Research: Advertising Solutions winner – Awareness & Sale Boost by Sky Multi-Screen Storytelling Campaign Read More »

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IAB Serbia: Annual Online Audience Research

IAB Serbia and MindTake have set up an annual online audience research in Serbia that …

IAB Serbia: Annual Online Audience Research Read More »

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United Internet Media and InteractiveMedia – Catch Me If You Can!

A study of the effects of the parallel use of several screens on attention and …

United Internet Media and InteractiveMedia – Catch Me If You Can! Read More »

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IAB Turkey: Multiplatform Internet Audience Measurement

Results from the most recent IAB Turkey Internet Audience Measurement Study, a monthly structural study …

IAB Turkey: Multiplatform Internet Audience Measurement Read More »

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comScore: The Multi-Platform Majority

This research from comScore shows that consumers are increasing consuming digital media away from the …

comScore: The Multi-Platform Majority Read More »

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Millward Brown Research: Making sense of multi-screen in Europe

The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. …

Millward Brown Research: Making sense of multi-screen in Europe Read More »

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AGOF – Digital Facts

The “digital facts” AGOF study will enable media planners to calculate reach and user data …

AGOF – Digital Facts Read More »