Blog Archive
Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising
The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …
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Request for Proposal – TCF Vendor Compliance Programme
To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …
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Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption
As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …
Want To Join The IAB Europe Team? New Position – Public Policy Officer
IAB Europe has an immediate opening for a Public Policy Officer. The position is a …
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Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV
In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …
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Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director
Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …
Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »
Make It Your 2021 Resolution To Switch To TCF v2.0
On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. …
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Member Guest Blog Post with IAS – The European Recovery Will Transform Digital Advertising. And For The Better
Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big …
Research Awards – Audience Measurement Winner
Category: Audience Measurement Award: WINNER Company: Gemius Project: gemiusAdReal™ Research – Breakthrough Transparency in the …
Research Awards – Best Use Of Research Budget Winner
Category: Best Use Of Research Budget Award: WINNER Company: EDAA Project: European Advertising Consumer Research …
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Research Awards – Brand Advertising Effectiveness Winner
Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …
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Research Awards – Brand Advertising Effectiveness Winner
Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …
Research Awards – Brand Advertising Effectiveness Winner Read More »
Research Awards – Consumer Attitudes and Behaviour Winner
Category: Consumer Attitudes and Behaviour Award: WINNER Company: OMD Spain Project: Measuring the emotional impact …
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Research Awards – Consumer Devices Winner
Category: Consumer Devices Award: WINNER Company: Mediametrie Campaign: Measurement of New Forms of TV Consumption …
Research Awards – Digital Advertising Formats Winners
Category: Digital Advertising Formats Award: WINNER Company: Facebook Project: Moving Pictures: The Persuasive Power of …
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Research Awards – Advertising Solutions Winner
Category: Advertising Solutions Award: WINNER Company: Publicis Media GmbH Project: The X that changes the …
Research Awards – Research and Data Innovation Winners
Category: Research and Data Innovation Award: WINNER Company: Publicis Media GmbH Project: The X …
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Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z
AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen …
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