Blog Archive

Member Guest Blog with Freewheel – The Programmatic Paradox

This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations …

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Member Guest Blog with Didomi – The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy

In this week’s member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at …

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Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards? Read More »

Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared?

In this week’s member guest blog post, we welcome Igor Gubin, Region Manager, Europe for …

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IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement

Brussels, 8 March 2021 – Google today agreed to IAB Europe’s request to engage in …

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Creating Transparency in the Programmatic Supply Chain

It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter …

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IAB Europe Welcomes New Chair of the Brand Advertising Committee

Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …

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Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter… Read More »

Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?

In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …

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Research Awards – Brand Advertising Effectiveness Winner

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …

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Research Awards – Consumer Attitudes and Behaviour Winner

Category: Consumer Attitudes and Behaviour Award: WINNER Company: OMD Spain Project: Measuring the emotional impact …

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Research Awards – Consumer Devices Winner

Category: Consumer Devices Award: WINNER Company: Mediametrie Campaign: Measurement of New Forms of TV Consumption …

Research Awards – Consumer Devices Winner Read More »

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Research Awards – Digital Advertising Formats Winners

Category: Digital Advertising Formats Award: WINNER Company: Facebook Project: Moving Pictures: The Persuasive Power of …

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Research Awards – Advertising Solutions Winner

Category: Advertising Solutions Award: WINNER Company: Publicis Media GmbH Project:  The X that changes the …

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Research Awards – Research and Data Innovation Winners

  Category: Research and Data Innovation Award: WINNER Company: Publicis Media GmbH Project:  The X …

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Research Awards – Audience Measurement Winner

Category: Audience Measurement Award: WINNER Company: Gemius Project: gemiusAdReal™ Research – Breakthrough Transparency in the …

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Research Awards – Best Use Of Research Budget Winner

Category: Best Use Of Research Budget Award: WINNER Company: EDAA Project: European Advertising Consumer Research …

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Research Awards – Brand Advertising Effectiveness Winner

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …

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Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z

AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen …

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