Blog Archive

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey

IAB Europe is inviting all advertisers and agencies to answer the 2021  In-Housing Survey! Take …

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey Read More »

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network.

Disinformation is not just a 2021 buzzword, it’s a worrying new social challenge that’s been …

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network. Read More »

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event

On September 28, IAB Europe hosted the headline event of our Trust and Transparency series …

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event Read More »

Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center

Throughout September, IAB Europe has been hosting a series of virtual events, podcasts and blogs …

Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center Read More »

More Free Industry Insider Webinars on Trust and Transparency For You to Join!

As part of our Trust and Transparency event series, we are hosting a range of Industry …

More Free Industry Insider Webinars on Trust and Transparency For You to Join! Read More »

Check Out Our Industry Insider Series on Trust and Transparency!

As part of our September Trust and Transparency event series, we hosted a range of …

Check Out Our Industry Insider Series on Trust and Transparency! Read More »

Catch Up on All of the Action From Our Trust & Transparency Series So Far!

This week we kicked off our brand new Trust and Transparency series and what a …

Catch Up on All of the Action From Our Trust & Transparency Series So Far! Read More »

Join Our Free Industry Insider Series on Trust and Transparency This Month!

As part of our Trust and Transparency event series throughout September, we will be hosting …

Join Our Free Industry Insider Series on Trust and Transparency This Month! Read More »

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

In this week’s member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares …

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate Read More »

20170523-IAB-Europe-Day1-43202-REMYDEKLEIN.COM

Research Awards – Brand Advertising Effectiveness Winner

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …

Research Awards – Brand Advertising Effectiveness Winner Read More »

OMD_C_rgb-e1493802096555-150x93

Research Awards – Consumer Attitudes and Behaviour Winner

Category: Consumer Attitudes and Behaviour Award: WINNER Company: OMD Spain Project: Measuring the emotional impact …

Research Awards – Consumer Attitudes and Behaviour Winner Read More »

imac-1999636

Research Awards – Consumer Devices Winner

Category: Consumer Devices Award: WINNER Company: Mediametrie Campaign: Measurement of New Forms of TV Consumption …

Research Awards – Consumer Devices Winner Read More »

fb-logo

Research Awards – Digital Advertising Formats Winners

Category: Digital Advertising Formats Award: WINNER Company: Facebook Project: Moving Pictures: The Persuasive Power of …

Research Awards – Digital Advertising Formats Winners Read More »

Publicis-Media-Logo.jpg-e1494327622856

Research Awards – Advertising Solutions Winner

Category: Advertising Solutions Award: WINNER Company: Publicis Media GmbH Project:  The X that changes the …

Research Awards – Advertising Solutions Winner Read More »

RESEARCH - 20170523-IAB-Europe-Day1-5981

Research Awards – Research and Data Innovation Winners

  Category: Research and Data Innovation Award: WINNER Company: Publicis Media GmbH Project:  The X …

Research Awards – Research and Data Innovation Winners Read More »

programmatic

Research Awards – Audience Measurement Winner

Category: Audience Measurement Award: WINNER Company: Gemius Project: gemiusAdReal™ Research – Breakthrough Transparency in the …

Research Awards – Audience Measurement Winner Read More »

20170523-IAB-Europe-Day1-43202-REMYDEKLEIN.COM

Research Awards – Best Use Of Research Budget Winner

Category: Best Use Of Research Budget Award: WINNER Company: EDAA Project: European Advertising Consumer Research …

Research Awards – Best Use Of Research Budget Winner Read More »

20170523-IAB-Europe-Day1-43202-REMYDEKLEIN.COM

Research Awards – Brand Advertising Effectiveness Winner

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …

Research Awards – Brand Advertising Effectiveness Winner Read More »

screenshot- 2017-02-27 10-14-14

Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z

AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen …

Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z Read More »