Blog Archive

Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee!

Our committees are the backbone of our organisation. These groups bring together industry leaders and …

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Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy

IAB Europe is recruiting a full-time Digital Advertising Privacy Officer to join its growing Brussels-based …

Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy Read More »

Interact 2022 Attendee Tells All

On 25th and 26th May 2022, IAB Europe hosted its annual, flagship event, Interact, in …

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Interact 2022 – That’s a Wrap!

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

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Interact 2022 – Day Two Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

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Interact 2022 – Day One Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

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Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards!

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is …

Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards! Read More »

Virtual Programmatic Day Wrap Up!

Well, that’s a wrap on the first Virtual Programmatic Day of 2022! The event brought …

Virtual Programmatic Day Wrap Up! Read More »

Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee

Across the month of April, IAB Europe kick-started key topics of corporate responsibility in the …

Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee Read More »

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Research Awards – Research and Data Innovation Winners

  Category: Research and Data Innovation Award: WINNER Company: Publicis Media GmbH Project:  The X …

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Research Awards – Audience Measurement Winner

Category: Audience Measurement Award: WINNER Company: Gemius Project: gemiusAdReal™ Research – Breakthrough Transparency in the …

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Research Awards – Best Use Of Research Budget Winner

Category: Best Use Of Research Budget Award: WINNER Company: EDAA Project: European Advertising Consumer Research …

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Research Awards – Brand Advertising Effectiveness Winner

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …

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Research Awards – Brand Advertising Effectiveness Winner

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …

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Research Awards – Consumer Attitudes and Behaviour Winner

Category: Consumer Attitudes and Behaviour Award: WINNER Company: OMD Spain Project: Measuring the emotional impact …

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Research Awards – Consumer Devices Winner

Category: Consumer Devices Award: WINNER Company: Mediametrie Campaign: Measurement of New Forms of TV Consumption …

Research Awards – Consumer Devices Winner Read More »

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Research Awards – Digital Advertising Formats Winners

Category: Digital Advertising Formats Award: WINNER Company: Facebook Project: Moving Pictures: The Persuasive Power of …

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Research Awards – Advertising Solutions Winner

Category: Advertising Solutions Award: WINNER Company: Publicis Media GmbH Project:  The X that changes the …

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Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z

AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen …

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