Blog Archive

Vendor Compliance in the TCF: What It Is and What It Isn’t

In a note published last week, the Irish Council of Civil Liberties (ICCL) criticised IAB …

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DSA: The State of Play Ahead of the EP Plenary Vote

The Digital Services Act (DSA) is poised to shape Europe’s digital future for decades to …

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The Four Pillars of the Future Advertising Ecosystem

We are jumping into the new year with a wonderful new guest blog post from …

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Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List

After a relaxing Christmas break, it’s time to consider what the new year has to …

Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List Read More »

Will There Be Retail-Santa This Year?

In this week’s member blog post, Igor Gubin, Region Manager Europe at Admitad, discusses the …

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That’s a Wrap! IAB Europe 2021 Highlights

The always delightful Christmas celebrations are upon us and a new year is fast approaching. …

That’s a Wrap! IAB Europe 2021 Highlights Read More »

Member Guest Post with The Trade Desk – Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side

In this week’s member blog post, we hear from Philippa Snare, SVP EMEA at The …

Member Guest Post with The Trade Desk – Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side Read More »

The True Value of Digital Advertising Has Come into Sharp Relief

In this blog post, as featured in the EU Observer, IAB Europe’s Director, Public Policy, …

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IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available

One of the key objectives of IAB Europe and the National IABs is to build …

IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available Read More »

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Research Awards – Brand Advertising Effectiveness Winner

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …

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Research Awards – Consumer Attitudes and Behaviour Winner

Category: Consumer Attitudes and Behaviour Award: WINNER Company: OMD Spain Project: Measuring the emotional impact …

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Research Awards – Consumer Devices Winner

Category: Consumer Devices Award: WINNER Company: Mediametrie Campaign: Measurement of New Forms of TV Consumption …

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Research Awards – Digital Advertising Formats Winners

Category: Digital Advertising Formats Award: WINNER Company: Facebook Project: Moving Pictures: The Persuasive Power of …

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Research Awards – Advertising Solutions Winner

Category: Advertising Solutions Award: WINNER Company: Publicis Media GmbH Project:  The X that changes the …

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Research Awards – Research and Data Innovation Winners

  Category: Research and Data Innovation Award: WINNER Company: Publicis Media GmbH Project:  The X …

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Research Awards – Audience Measurement Winner

Category: Audience Measurement Award: WINNER Company: Gemius Project: gemiusAdReal™ Research – Breakthrough Transparency in the …

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Research Awards – Best Use Of Research Budget Winner

Category: Best Use Of Research Budget Award: WINNER Company: EDAA Project: European Advertising Consumer Research …

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Research Awards – Brand Advertising Effectiveness Winner

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …

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Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z

AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen …

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