Blog Archive

Check Out Our Industry Insider Series on Trust and Transparency!

As part of our September Trust and Transparency event series, we are hosting a range …

Check Out Our Industry Insider Series on Trust and Transparency! Read More »

Catch Up on All of the Action From Our Trust & Transparency Series So Far!

This week we kicked off our brand new Trust and Transparency series and what a …

Catch Up on All of the Action From Our Trust & Transparency Series So Far! Read More »

Join Our Free Industry Insider Series on Trust and Transparency This Month!

As part of our Trust and Transparency event series throughout September, we will be hosting …

Join Our Free Industry Insider Series on Trust and Transparency This Month! Read More »

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

In this week’s member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares …

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate Read More »

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees!

The Summer might be over but we have a lot of exciting opportunities at IAB …

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees! Read More »

Member Guest Post with Samsung Ads – Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers

In this week’s member-guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, as …

Member Guest Post with Samsung Ads – Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers Read More »

Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses …

Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know Read More »

Brand Measurement in a Post Third-Party Cookie World – A Q&A With Experts From the Research Committee

2020 kicked off with one of the most fundamental changes to the online advertising industry, …

Brand Measurement in a Post Third-Party Cookie World – A Q&A With Experts From the Research Committee Read More »

IAB Europe Launches New TCF Vendor Compliance Programme

As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives …

IAB Europe Launches New TCF Vendor Compliance Programme Read More »

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MIXX Awards Europe Winners 2019 – Dare To Sponsor (LDV United)

LDV United Dare To Sponsor Awards: Grand Prix; Integrated Advertising (Gold) and Social Media (Silver) …

MIXX Awards Europe Winners 2019 – Dare To Sponsor (LDV United) Read More »

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MIXX Awards Europe Winners 2019 – Axe Starladder 2018 (Initiative)

Initiative Axe Starladder 2018 Awards: Native Advertising (Bronze) Campaign summary This project was aimed to …

MIXX Awards Europe Winners 2019 – Axe Starladder 2018 (Initiative) Read More »

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MIXX Awards Europe Winners 2019 – Red Line (Mindshare)

Mindshare Red Line Awards: Virtual and Augmented Reality (Gold) and Brand Advertising Campaign (Bronze) Campaign …

MIXX Awards Europe Winners 2019 – Red Line (Mindshare) Read More »

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MIXX Awards Europe Winners 2019 – BMW 4 Series Addressable TV (Borusan Otomotiv – BMW)

Borusan Otomotiv – BMW BMW 4 Series Addressable TV Awards: Programmatic Advertising (Silver) Campaign summary …

MIXX Awards Europe Winners 2019 – BMW 4 Series Addressable TV (Borusan Otomotiv – BMW) Read More »

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MIXX Awards Europe Winners 2019 – Aldi Creating retail traffic through intelligent GPS data customer mapping (Havas Denmark)

Havas Denmark ALDI Creating retail-traffic through intelligent GPS data customer mapping Awards: Campaign Effectiveness (Gold) …

MIXX Awards Europe Winners 2019 – Aldi Creating retail traffic through intelligent GPS data customer mapping (Havas Denmark) Read More »

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MIXX Awards Europe Winners 2019 – Freestyle – HBB TV Cross Screen Integration (Mindshare)

Mindshare Freestyle – HBB TV Cross Screen Integration Awards: Programmatic Advertising (Bronze) Campaign summary In …

MIXX Awards Europe Winners 2019 – Freestyle – HBB TV Cross Screen Integration (Mindshare) Read More »

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MIXX Awards Europe Winners 2019 – Castorama Inspires (Xaxis)

Xaxis CASTORAMA INSPIRES Awards: Effective Use of Data (Gold) and Campaign Effectiveness (Silver) Castorama worked …

MIXX Awards Europe Winners 2019 – Castorama Inspires (Xaxis) Read More »

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MIXX Awards Europe Winners 2019 – Painless banking for everybody (MOSQI.TO)

MOSQI.TO Painless banking for everybody Awards: Search Advertising (Silver) MOSQI.TO together with ING Bank Śląski …

MIXX Awards Europe Winners 2019 – Painless banking for everybody (MOSQI.TO) Read More »

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MIXX Awards Europe Winners 2019 – Orange Finance tracks full consumer journey (Initiative / Reprise)

Initiative / Reprise Orange Finance tracks full consumer journey Awards: Direct Response / Lead Generation …

MIXX Awards Europe Winners 2019 – Orange Finance tracks full consumer journey (Initiative / Reprise) Read More »

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MIXX Awards Europe Winners 2019 – Axe – What’s Your Magic? (Mindshare Poland)

Mindshare Poland AXE – WHAT’S YOUR MAGIC? Awards: Social Media (Bronze) Campaign summary We listened …

MIXX Awards Europe Winners 2019 – Axe – What’s Your Magic? (Mindshare Poland) Read More »