Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

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Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

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Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

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Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

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Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

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Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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MIXX Awards Europe Winners 2019 – Cornetto Mobile In Love (Mindshare)

Mindshare Cornetto Mobile İn Love Awards: Video Advertising (Bronze) Campaign summary In 2018, a Wattpad …

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MIXX Awards Europe Winners 2019 – Doritos Cool & Hot (OMD)

OMD Doritos Cool & Hot Awards: Video Advertising (Gold) Campaign summary Our new product Doritos …

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MIXX Awards Europe Winners 2019 – Spotify for Brands Virtual Reality House Tour (Spotify)

Spotify Spotify for Brands Virtual Reality House Tour Awards: Virtual and Augmented Reality (Silver) Campaign …

MIXX Awards Europe Winners 2019 – Spotify for Brands Virtual Reality House Tour (Spotify) Read More »

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MIXX Awards Europe Winners 2019 – The Tunnel (Bruketa&Zinic&Grey)

Bruketa&Zinic&Grey The Tunnel Awards: Brand Advertising Campaign (Silver) Campaign summary        Together with Adris, Croatia Osiguranje …

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MIXX Awards Europe Winners 2019 – Sprite: Drone Painter – Ugly or Contemporary Artist (Saatchi&Saatchi Ukraine)

Saatchi&Saatchi Ukraine Sprite: DRONE PAINTER – Ugly or Contemporary Artist Awards: Virtual and Augmented Reality …

MIXX Awards Europe Winners 2019 – Sprite: Drone Painter – Ugly or Contemporary Artist (Saatchi&Saatchi Ukraine) Read More »

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MIXX Awards Europe Winners 2019 – Heroes of Sales (Wavemaker Hungary)

Wavemaker Hungary Heroes of Sales – the first shoppable online comedy  Awards: Branded Content (Silver) …

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MIXX Awards Europe Winners 2019 – Tymbark – Funbot (GONG)

GONG Tymbark – Funbot Awards: Virtual and Augmented Reality (Bronze) Campaign summary Market Context: Young …

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MIXX Awards Europe Winners 2019 – Breastfeeding Extras (LDV United)

LDV United Breastfeeding Extras Awards: Branded Content (Bronze) Campaign summary Breastfeeding away from home, makes …

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MIXX Awards Europe Winners 2019 – Get Artsy with Polo! (Mindshare)

Mindshare Get Artsy with Polo! Winners of Social Media (Gold) After over a decade of …

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MIXX Awards Europe Winners 2019 – Pharmaton TV Sponsorship Enhanced Interaction with Second Screen (Mindshare)

Mindshare Pharmaton TV Sponsorship Enhanced Interaction with Second Screen Awards: Campaign Effectiveness (Bronze) Campaign summary …

MIXX Awards Europe Winners 2019 – Pharmaton TV Sponsorship Enhanced Interaction with Second Screen (Mindshare) Read More »