Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

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Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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MIXX Awards Europe Winners 2019 – BMW 4 Series Addressable TV (Borusan Otomotiv – BMW)

Borusan Otomotiv – BMW BMW 4 Series Addressable TV Awards: Programmatic Advertising (Silver) Campaign summary …

MIXX Awards Europe Winners 2019 – BMW 4 Series Addressable TV (Borusan Otomotiv – BMW) Read More »

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MIXX Awards Europe Winners 2019 – Aldi Creating retail traffic through intelligent GPS data customer mapping (Havas Denmark)

Havas Denmark ALDI Creating retail-traffic through intelligent GPS data customer mapping Awards: Campaign Effectiveness (Gold) …

MIXX Awards Europe Winners 2019 – Aldi Creating retail traffic through intelligent GPS data customer mapping (Havas Denmark) Read More »

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MIXX Awards Europe Winners 2019 – Freestyle – HBB TV Cross Screen Integration (Mindshare)

Mindshare Freestyle – HBB TV Cross Screen Integration Awards: Programmatic Advertising (Bronze) Campaign summary In …

MIXX Awards Europe Winners 2019 – Freestyle – HBB TV Cross Screen Integration (Mindshare) Read More »

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MIXX Awards Europe Winners 2019 – Castorama Inspires (Xaxis)

Xaxis CASTORAMA INSPIRES Awards: Effective Use of Data (Gold) and Campaign Effectiveness (Silver) Castorama worked …

MIXX Awards Europe Winners 2019 – Castorama Inspires (Xaxis) Read More »

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MIXX Awards Europe Winners 2019 – Painless banking for everybody (MOSQI.TO)

MOSQI.TO Painless banking for everybody Awards: Search Advertising (Silver) MOSQI.TO together with ING Bank Śląski …

MIXX Awards Europe Winners 2019 – Painless banking for everybody (MOSQI.TO) Read More »

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MIXX Awards Europe Winners 2019 – Orange Finance tracks full consumer journey (Initiative / Reprise)

Initiative / Reprise Orange Finance tracks full consumer journey Awards: Direct Response / Lead Generation …

MIXX Awards Europe Winners 2019 – Orange Finance tracks full consumer journey (Initiative / Reprise) Read More »

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MIXX Awards Europe Winners 2019 – Axe – What’s Your Magic? (Mindshare Poland)

Mindshare Poland AXE – WHAT’S YOUR MAGIC? Awards: Social Media (Bronze) Campaign summary We listened …

MIXX Awards Europe Winners 2019 – Axe – What’s Your Magic? (Mindshare Poland) Read More »

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MIXX Awards Europe Winners 2019 – Audi e-tron launch campaign e-Hub (MediaCom Schweiz)

MediaCom Schweiz Audi e-tron launch campaign e-Hub Winner of Responsive Display Advertising (Gold) How can …

MIXX Awards Europe Winners 2019 – Audi e-tron launch campaign e-Hub (MediaCom Schweiz) Read More »

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MIXX Awards Europe Winners 2019 – #ThisFoodIsOnMe / #BuMamaBenden (C-Section)

C-Section #ThisFoodIsOnMe Awards: Social Media (Bronze) Campaign summary Turkey is home to the biggest stray …

MIXX Awards Europe Winners 2019 – #ThisFoodIsOnMe / #BuMamaBenden (C-Section) Read More »

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MIXX Awards Europe Winners 2019 – Turn Your Searches Into Trees (Hype)

Hype Turn Your Searches Into Trees Awards: Search Advertising (Gold) Hype and Turkish search engine, …

MIXX Awards Europe Winners 2019 – Turn Your Searches Into Trees (Hype) Read More »