Blog Archive

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate …

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Member Guest Post With Teads – What Does Creative Excellence On Mobile Really Look Like?

This week’s member guest post is written by Tead’s Global Creative VP, Bertrand “Coca” Cocallemen. …

Member Guest Post With Teads – What Does Creative Excellence On Mobile Really Look Like? Read More »

Industry News: An Updated Timeline For Privacy Sandbox Milestones

Today, Google announced the revised timeline for the phasing out of third-party cookies, with new …

Industry News: An Updated Timeline For Privacy Sandbox Milestones Read More »

Add Your Voice To The World’s First Global Diversity & Inclusion Census In Marketing

The World Federation of Advertisers (WFA) and its partners set up a Diversity and Inclusion …

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Draft DSA IMCO & LIBE Reports: European Parliament Needs To Set DSA Work In The Context Of Existing EU Rules On Digital Advertising

Recent weeks have seen important milestones in both the European Parliament and the Council of …

Draft DSA IMCO & LIBE Reports: European Parliament Needs To Set DSA Work In The Context Of Existing EU Rules On Digital Advertising Read More »

Member Guest Post with Comscore – The Future of Contextual CTV Targeting is Now

In this week’s member-guest blog post, we hear from Rachel Gantz, General Manager, Activation at …

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Member Guest Post with IAB Romania – Harnessing & Understanding the Audio Economy – the Need for Meaningful Content

In this week’s member-guest blog post, we caught up with IAB Romania’s Director Executive, Ioana …

Member Guest Post with IAB Romania – Harnessing & Understanding the Audio Economy – the Need for Meaningful Content Read More »

IAB Europe, TCF and NOYB’s War On Cookie Banners

This week’s guest editor for the IAB Europe blog is IAB Europe’s Legal Director, Filip …

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Interact Online 2021 – Event Wrap-Up

On 25th – 27th May 2021, IAB Europe hosted its flagship event live and online …

Interact Online 2021 – Event Wrap-Up Read More »

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MIXX Awards Europe Winners 2019 – Heroes of Sales (Wavemaker Hungary)

Wavemaker Hungary Heroes of Sales – the first shoppable online comedy  Awards: Branded Content (Silver) …

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MIXX Awards Europe Winners 2019 – Tymbark – Funbot (GONG)

GONG Tymbark – Funbot Awards: Virtual and Augmented Reality (Bronze) Campaign summary Market Context: Young …

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MIXX Awards Europe Winners 2019 – Breastfeeding Extras (LDV United)

LDV United Breastfeeding Extras Awards: Branded Content (Bronze) Campaign summary Breastfeeding away from home, makes …

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MIXX Awards Europe Winners 2019 – Get Artsy with Polo! (Mindshare)

Mindshare Get Artsy with Polo! Winners of Social Media (Gold) After over a decade of …

MIXX Awards Europe Winners 2019 – Get Artsy with Polo! (Mindshare) Read More »

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MIXX Awards Europe Winners 2019 – Pharmaton TV Sponsorship Enhanced Interaction with Second Screen (Mindshare)

Mindshare Pharmaton TV Sponsorship Enhanced Interaction with Second Screen Awards: Campaign Effectiveness (Bronze) Campaign summary …

MIXX Awards Europe Winners 2019 – Pharmaton TV Sponsorship Enhanced Interaction with Second Screen (Mindshare) Read More »

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MIXX Awards Europe Winners 2019 – Rennovative Megane Sedan Test Drive Campaign (Wavemaker Turkey)

Wavemaker Turkey RENNOVATIVE MEGANE SEDAN TEST DRIVE CAMPAIGN Awards: Direct Response / Lead Generation Campaign …

MIXX Awards Europe Winners 2019 – Rennovative Megane Sedan Test Drive Campaign (Wavemaker Turkey) Read More »

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Winners Announced for the MIXX Awards Europe 2019

IAB Europe is delighted to announce the winners of its prestigious annual MIXX Awards Europe …

Winners Announced for the MIXX Awards Europe 2019 Read More »

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MIXX Awards Europe Winners 2019 – Pet Talks (Arena Media Spain)

Arena Media Spain Pet Talks Awards: Integrated Advertising (Bronze) Campaign summary Advance is a specialist …

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MIXX Awards Europe Winners 2019 – Lipton Silence Ad Break (Mindshare)

Mindshare Lipton – Silence Ad Break Awards: Brand Advertising Campaign (Gold) Campaign summary In Turkey, …

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MIXX Awards Europe Winners 2019 – Akbank Jazz Festival | Adaptive Jazz Radio Campaign (MediaCom)

MediaCom Akbank Jazz Festival | Adaptive Jazz Radio Campaign Awards: Native Advertising (Silver) Campaign summary …

MIXX Awards Europe Winners 2019 – Akbank Jazz Festival | Adaptive Jazz Radio Campaign (MediaCom) Read More »