Blog Archive

Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising

The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …

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Request for Proposal – TCF Vendor Compliance Programme

To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …

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Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption

As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …

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Want To Join The IAB Europe Team? New Position – Public Policy Officer

IAB Europe has an immediate opening for a Public Policy Officer. The position is a …

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Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV

In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …

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Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director

Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …

Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »

Make It Your 2021 Resolution To Switch To TCF v2.0

On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. …

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Member Guest Blog Post with IAS – The European Recovery Will Transform Digital Advertising. And For The Better

Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big …

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TCF Governance Board Call For Observers From European Level Advertising Ecosystem Industry Associations

IAB Europe is hereby issuing a call for expressions of interest from European regional-level advertising …

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MIXX Awards Europe Winners 2019 – Rennovative Megane Sedan Test Drive Campaign (Wavemaker Turkey)

Wavemaker Turkey RENNOVATIVE MEGANE SEDAN TEST DRIVE CAMPAIGN Awards: Direct Response / Lead Generation Campaign …

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Winners Announced for the MIXX Awards Europe 2019

IAB Europe is delighted to announce the winners of its prestigious annual MIXX Awards Europe …

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MIXX Awards Europe Winners 2019 – Pet Talks (Arena Media Spain)

Arena Media Spain Pet Talks Awards: Integrated Advertising (Bronze) Campaign summary Advance is a specialist …

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MIXX Awards Europe Winners 2019 – Lipton Silence Ad Break (Mindshare)

Mindshare Lipton – Silence Ad Break Awards: Brand Advertising Campaign (Gold) Campaign summary In Turkey, …

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MIXX Awards Europe Winners 2019 – Akbank Jazz Festival | Adaptive Jazz Radio Campaign (MediaCom)

MediaCom Akbank Jazz Festival | Adaptive Jazz Radio Campaign Awards: Native Advertising (Silver) Campaign summary …

MIXX Awards Europe Winners 2019 – Akbank Jazz Festival | Adaptive Jazz Radio Campaign (MediaCom) Read More »

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MIXX Awards Europe Winners 2019 – Men Do Apologize TV Integration (Mindshare)

Mindshare Men Do Apologize TV Integration Awards: Branded Content (Gold) Campaign summary In line with …

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MIXX Awards Europe Winners 2019 – Relevant content led to massive impact with young women (Ekstra Bladet)

Ekstra Bladet Relevant content lead to massive impact with young women Awards: Native Advertising (Bronze) …

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MIXX Awards Europe Winners 2019 – Dare To Sponsor (LDV United)

LDV United Dare To Sponsor Awards: Grand Prix; Integrated Advertising (Gold) and Social Media (Silver) …

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MIXX Awards Europe Winners 2019 – Axe Starladder 2018 (Initiative)

Initiative Axe Starladder 2018 Awards: Native Advertising (Bronze) Campaign summary This project was aimed to …

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MIXX Awards Europe Winners 2019 – Red Line (Mindshare)

Mindshare Red Line Awards: Virtual and Augmented Reality (Gold) and Brand Advertising Campaign (Bronze) Campaign …

MIXX Awards Europe Winners 2019 – Red Line (Mindshare) Read More »