Blog Archive

Join IAB Europe at DMEXCO @home 2021

On September 7 & 8, major brands and representatives from the digital economy will come …

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Member Guest Post with Admitad – The New World Order: No Cookies, No Gain? New Rule Book to be Designed

In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate …

Member Guest Post with Admitad – The New World Order: No Cookies, No Gain? New Rule Book to be Designed Read More »

IAB Europe is Hiring! Find Out How You Can Join the Team Today

IAB Europe has, not one, but two exciting new roles available to join our team! …

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IAB Europe Network Guest Blog Post with TAG – Want to Keep Ad Fraud Low? New TAG Study of IVT in Europe Points the Way

In our latest network guest blog post, Jules Kendrick, MD, UK & Europe for the …

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IAB Europe Is Hosting A New Series of Events In September To Discuss Trust and Transparency In Our Industry

In September, IAB Europe will be hosting a series of physical and virtual events to …

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Want To Join The IAB Europe Team? New Role – Digital Advertising Analyst

Location: Remote (EU-27)/Brussels/London IAB Europe is looking for a full-time Digital Advertising Analyst. This newly created …

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How Brand Suitability Works for Programmatic Campaigns: A Q&A with Experts from the Programmatic Trading Committee

Brand Suitability describes the practices and tools that are put in place in addition to …

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Member Guest Post with IAS – The Easing of Lockdown Restrictions Presents an Opportunity for Advertisers to Target Audiences

In this week’s member-guest post, we spoke with Nick Morely, EMEA Managing Director at IAS …

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Want To Join The IAB Europe Team? New Position – Marketing and Industry Programmes Coordinator

IAB Europe is the European-level association for the digital marketing and advertising ecosystem. Through its …

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MIXX Awards Europe Winners 2019 – Lipton Silence Ad Break (Mindshare)

Mindshare Lipton – Silence Ad Break Awards: Brand Advertising Campaign (Gold) Campaign summary In Turkey, …

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MIXX Awards Europe Winners 2019 – Akbank Jazz Festival | Adaptive Jazz Radio Campaign (MediaCom)

MediaCom Akbank Jazz Festival | Adaptive Jazz Radio Campaign Awards: Native Advertising (Silver) Campaign summary …

MIXX Awards Europe Winners 2019 – Akbank Jazz Festival | Adaptive Jazz Radio Campaign (MediaCom) Read More »

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MIXX Awards Europe Winners 2019 – Men Do Apologize TV Integration (Mindshare)

Mindshare Men Do Apologize TV Integration Awards: Branded Content (Gold) Campaign summary In line with …

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MIXX Awards Europe Winners 2019 – Relevant content led to massive impact with young women (Ekstra Bladet)

Ekstra Bladet Relevant content lead to massive impact with young women Awards: Native Advertising (Bronze) …

MIXX Awards Europe Winners 2019 – Relevant content led to massive impact with young women (Ekstra Bladet) Read More »

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MIXX Awards Europe Winners 2019 – Dare To Sponsor (LDV United)

LDV United Dare To Sponsor Awards: Grand Prix; Integrated Advertising (Gold) and Social Media (Silver) …

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MIXX Awards Europe Winners 2019 – Axe Starladder 2018 (Initiative)

Initiative Axe Starladder 2018 Awards: Native Advertising (Bronze) Campaign summary This project was aimed to …

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MIXX Awards Europe Winners 2019 – Red Line (Mindshare)

Mindshare Red Line Awards: Virtual and Augmented Reality (Gold) and Brand Advertising Campaign (Bronze) Campaign …

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MIXX Awards Europe Winners 2019 – BMW 4 Series Addressable TV (Borusan Otomotiv – BMW)

Borusan Otomotiv – BMW BMW 4 Series Addressable TV Awards: Programmatic Advertising (Silver) Campaign summary …

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MIXX Awards Europe Winners 2019 – Aldi Creating retail traffic through intelligent GPS data customer mapping (Havas Denmark)

Havas Denmark ALDI Creating retail-traffic through intelligent GPS data customer mapping Awards: Campaign Effectiveness (Gold) …

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MIXX Awards Europe Winners 2019 – Freestyle – HBB TV Cross Screen Integration (Mindshare)

Mindshare Freestyle – HBB TV Cross Screen Integration Awards: Programmatic Advertising (Bronze) Campaign summary In …

MIXX Awards Europe Winners 2019 – Freestyle – HBB TV Cross Screen Integration (Mindshare) Read More »