Blog Archive

IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event …

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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

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Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …

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Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

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IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

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Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

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MIXX Awards Europe Winners 2019 – Lipton Silence Ad Break (Mindshare)

Mindshare Lipton – Silence Ad Break Awards: Brand Advertising Campaign (Gold) Campaign summary In Turkey, …

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MIXX Awards Europe Winners 2019 – Akbank Jazz Festival | Adaptive Jazz Radio Campaign (MediaCom)

MediaCom Akbank Jazz Festival | Adaptive Jazz Radio Campaign Awards: Native Advertising (Silver) Campaign summary …

MIXX Awards Europe Winners 2019 – Akbank Jazz Festival | Adaptive Jazz Radio Campaign (MediaCom) Read More »

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MIXX Awards Europe Winners 2019 – Men Do Apologize TV Integration (Mindshare)

Mindshare Men Do Apologize TV Integration Awards: Branded Content (Gold) Campaign summary In line with …

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MIXX Awards Europe Winners 2019 – Relevant content led to massive impact with young women (Ekstra Bladet)

Ekstra Bladet Relevant content lead to massive impact with young women Awards: Native Advertising (Bronze) …

MIXX Awards Europe Winners 2019 – Relevant content led to massive impact with young women (Ekstra Bladet) Read More »

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MIXX Awards Europe Winners 2019 – Dare To Sponsor (LDV United)

LDV United Dare To Sponsor Awards: Grand Prix; Integrated Advertising (Gold) and Social Media (Silver) …

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MIXX Awards Europe Winners 2019 – Axe Starladder 2018 (Initiative)

Initiative Axe Starladder 2018 Awards: Native Advertising (Bronze) Campaign summary This project was aimed to …

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MIXX Awards Europe Winners 2019 – Red Line (Mindshare)

Mindshare Red Line Awards: Virtual and Augmented Reality (Gold) and Brand Advertising Campaign (Bronze) Campaign …

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MIXX Awards Europe Winners 2019 – BMW 4 Series Addressable TV (Borusan Otomotiv – BMW)

Borusan Otomotiv – BMW BMW 4 Series Addressable TV Awards: Programmatic Advertising (Silver) Campaign summary …

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MIXX Awards Europe Winners 2019 – Aldi Creating retail traffic through intelligent GPS data customer mapping (Havas Denmark)

Havas Denmark ALDI Creating retail-traffic through intelligent GPS data customer mapping Awards: Campaign Effectiveness (Gold) …

MIXX Awards Europe Winners 2019 – Aldi Creating retail traffic through intelligent GPS data customer mapping (Havas Denmark) Read More »

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MIXX Awards Europe Winners 2019 – Freestyle – HBB TV Cross Screen Integration (Mindshare)

Mindshare Freestyle – HBB TV Cross Screen Integration Awards: Programmatic Advertising (Bronze) Campaign summary In …

MIXX Awards Europe Winners 2019 – Freestyle – HBB TV Cross Screen Integration (Mindshare) Read More »