Blog Archive
Vendor Compliance in the TCF: What It Is and What It Isn’t
In a note published last week, the Irish Council of Civil Liberties (ICCL) criticised IAB …
Vendor Compliance in the TCF: What It Is and What It Isn’t Read More »
DSA: The State of Play Ahead of the EP Plenary Vote
The Digital Services Act (DSA) is poised to shape Europe’s digital future for decades to …
DSA: The State of Play Ahead of the EP Plenary Vote Read More »
The Four Pillars of the Future Advertising Ecosystem
We are jumping into the new year with a wonderful new guest blog post from …
The Four Pillars of the Future Advertising Ecosystem Read More »
Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List
After a relaxing Christmas break, it’s time to consider what the new year has to …
Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List Read More »
Will There Be Retail-Santa This Year?
In this week’s member blog post, Igor Gubin, Region Manager Europe at Admitad, discusses the …
That’s a Wrap! IAB Europe 2021 Highlights
The always delightful Christmas celebrations are upon us and a new year is fast approaching. …
Member Guest Post with The Trade Desk – Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side
In this week’s member blog post, we hear from Philippa Snare, SVP EMEA at The …
The True Value of Digital Advertising Has Come into Sharp Relief
In this blog post, as featured in the EU Observer, IAB Europe’s Director, Public Policy, …
The True Value of Digital Advertising Has Come into Sharp Relief Read More »
IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available
One of the key objectives of IAB Europe and the National IABs is to build …
IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available Read More »
MIXX Awards Europe Winners 2019 – Lipton Silence Ad Break (Mindshare)
Mindshare Lipton – Silence Ad Break Awards: Brand Advertising Campaign (Gold) Campaign summary In Turkey, …
MIXX Awards Europe Winners 2019 – Lipton Silence Ad Break (Mindshare) Read More »
MIXX Awards Europe Winners 2019 – Akbank Jazz Festival | Adaptive Jazz Radio Campaign (MediaCom)
MediaCom Akbank Jazz Festival | Adaptive Jazz Radio Campaign Awards: Native Advertising (Silver) Campaign summary …
MIXX Awards Europe Winners 2019 – Men Do Apologize TV Integration (Mindshare)
Mindshare Men Do Apologize TV Integration Awards: Branded Content (Gold) Campaign summary In line with …
MIXX Awards Europe Winners 2019 – Men Do Apologize TV Integration (Mindshare) Read More »
MIXX Awards Europe Winners 2019 – Relevant content led to massive impact with young women (Ekstra Bladet)
Ekstra Bladet Relevant content lead to massive impact with young women Awards: Native Advertising (Bronze) …
MIXX Awards Europe Winners 2019 – Dare To Sponsor (LDV United)
LDV United Dare To Sponsor Awards: Grand Prix; Integrated Advertising (Gold) and Social Media (Silver) …
MIXX Awards Europe Winners 2019 – Dare To Sponsor (LDV United) Read More »
MIXX Awards Europe Winners 2019 – Axe Starladder 2018 (Initiative)
Initiative Axe Starladder 2018 Awards: Native Advertising (Bronze) Campaign summary This project was aimed to …
MIXX Awards Europe Winners 2019 – Axe Starladder 2018 (Initiative) Read More »
MIXX Awards Europe Winners 2019 – Red Line (Mindshare)
Mindshare Red Line Awards: Virtual and Augmented Reality (Gold) and Brand Advertising Campaign (Bronze) Campaign …
MIXX Awards Europe Winners 2019 – Red Line (Mindshare) Read More »
MIXX Awards Europe Winners 2019 – BMW 4 Series Addressable TV (Borusan Otomotiv – BMW)
Borusan Otomotiv – BMW BMW 4 Series Addressable TV Awards: Programmatic Advertising (Silver) Campaign summary …
MIXX Awards Europe Winners 2019 – BMW 4 Series Addressable TV (Borusan Otomotiv – BMW) Read More »
MIXX Awards Europe Winners 2019 – Aldi Creating retail traffic through intelligent GPS data customer mapping (Havas Denmark)
Havas Denmark ALDI Creating retail-traffic through intelligent GPS data customer mapping Awards: Campaign Effectiveness (Gold) …