Blog Archive

Vendor Compliance in the TCF: What It Is and What It Isn’t

In a note published last week, the Irish Council of Civil Liberties (ICCL) criticised IAB …

Vendor Compliance in the TCF: What It Is and What It Isn’t Read More »

DSA: The State of Play Ahead of the EP Plenary Vote

The Digital Services Act (DSA) is poised to shape Europe’s digital future for decades to …

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The Four Pillars of the Future Advertising Ecosystem

We are jumping into the new year with a wonderful new guest blog post from …

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Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List

After a relaxing Christmas break, it’s time to consider what the new year has to …

Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List Read More »

Will There Be Retail-Santa This Year?

In this week’s member blog post, Igor Gubin, Region Manager Europe at Admitad, discusses the …

Will There Be Retail-Santa This Year? Read More »

That’s a Wrap! IAB Europe 2021 Highlights

The always delightful Christmas celebrations are upon us and a new year is fast approaching. …

That’s a Wrap! IAB Europe 2021 Highlights Read More »

Member Guest Post with The Trade Desk – Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side

In this week’s member blog post, we hear from Philippa Snare, SVP EMEA at The …

Member Guest Post with The Trade Desk – Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side Read More »

The True Value of Digital Advertising Has Come into Sharp Relief

In this blog post, as featured in the EU Observer, IAB Europe’s Director, Public Policy, …

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IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available

One of the key objectives of IAB Europe and the National IABs is to build …

IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available Read More »

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MIXX Awards Europe Winners 2019 – Lipton Silence Ad Break (Mindshare)

Mindshare Lipton – Silence Ad Break Awards: Brand Advertising Campaign (Gold) Campaign summary In Turkey, …

MIXX Awards Europe Winners 2019 – Lipton Silence Ad Break (Mindshare) Read More »

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MIXX Awards Europe Winners 2019 – Akbank Jazz Festival | Adaptive Jazz Radio Campaign (MediaCom)

MediaCom Akbank Jazz Festival | Adaptive Jazz Radio Campaign Awards: Native Advertising (Silver) Campaign summary …

MIXX Awards Europe Winners 2019 – Akbank Jazz Festival | Adaptive Jazz Radio Campaign (MediaCom) Read More »

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MIXX Awards Europe Winners 2019 – Men Do Apologize TV Integration (Mindshare)

Mindshare Men Do Apologize TV Integration Awards: Branded Content (Gold) Campaign summary In line with …

MIXX Awards Europe Winners 2019 – Men Do Apologize TV Integration (Mindshare) Read More »

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MIXX Awards Europe Winners 2019 – Relevant content led to massive impact with young women (Ekstra Bladet)

Ekstra Bladet Relevant content lead to massive impact with young women Awards: Native Advertising (Bronze) …

MIXX Awards Europe Winners 2019 – Relevant content led to massive impact with young women (Ekstra Bladet) Read More »

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MIXX Awards Europe Winners 2019 – Dare To Sponsor (LDV United)

LDV United Dare To Sponsor Awards: Grand Prix; Integrated Advertising (Gold) and Social Media (Silver) …

MIXX Awards Europe Winners 2019 – Dare To Sponsor (LDV United) Read More »

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MIXX Awards Europe Winners 2019 – Axe Starladder 2018 (Initiative)

Initiative Axe Starladder 2018 Awards: Native Advertising (Bronze) Campaign summary This project was aimed to …

MIXX Awards Europe Winners 2019 – Axe Starladder 2018 (Initiative) Read More »

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MIXX Awards Europe Winners 2019 – Red Line (Mindshare)

Mindshare Red Line Awards: Virtual and Augmented Reality (Gold) and Brand Advertising Campaign (Bronze) Campaign …

MIXX Awards Europe Winners 2019 – Red Line (Mindshare) Read More »

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MIXX Awards Europe Winners 2019 – BMW 4 Series Addressable TV (Borusan Otomotiv – BMW)

Borusan Otomotiv – BMW BMW 4 Series Addressable TV Awards: Programmatic Advertising (Silver) Campaign summary …

MIXX Awards Europe Winners 2019 – BMW 4 Series Addressable TV (Borusan Otomotiv – BMW) Read More »

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MIXX Awards Europe Winners 2019 – Aldi Creating retail traffic through intelligent GPS data customer mapping (Havas Denmark)

Havas Denmark ALDI Creating retail-traffic through intelligent GPS data customer mapping Awards: Campaign Effectiveness (Gold) …

MIXX Awards Europe Winners 2019 – Aldi Creating retail traffic through intelligent GPS data customer mapping (Havas Denmark) Read More »

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MIXX Awards Europe Winners 2019 – Freestyle – HBB TV Cross Screen Integration (Mindshare)

Mindshare Freestyle – HBB TV Cross Screen Integration Awards: Programmatic Advertising (Bronze) Campaign summary In …

MIXX Awards Europe Winners 2019 – Freestyle – HBB TV Cross Screen Integration (Mindshare) Read More »