Blog Archive

IAB Europe Releases an Industry Guide to Contextual Advertising

Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …

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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

The European Connected TV (CTV) market has soared in recent years to become one of …

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What’s in the Latest Cookie Guidance from Italy’s Garante?

This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …

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Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV

In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …

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Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!

According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …

Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees! Read More »

IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up

On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …

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AdEx 2020 Report – Key Facts & Stats You Need to Know

IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …

AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate …

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021 Read More »

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MIXX Awards Europe Winners 2019 – Heroes of Sales (Wavemaker Hungary)

Wavemaker Hungary Heroes of Sales – the first shoppable online comedy  Awards: Branded Content (Silver) …

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MIXX Awards Europe Winners 2019 – Tymbark – Funbot (GONG)

GONG Tymbark – Funbot Awards: Virtual and Augmented Reality (Bronze) Campaign summary Market Context: Young …

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MIXX Awards Europe Winners 2019 – Breastfeeding Extras (LDV United)

LDV United Breastfeeding Extras Awards: Branded Content (Bronze) Campaign summary Breastfeeding away from home, makes …

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MIXX Awards Europe Winners 2019 – Get Artsy with Polo! (Mindshare)

Mindshare Get Artsy with Polo! Winners of Social Media (Gold) After over a decade of …

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MIXX Awards Europe Winners 2019 – Pharmaton TV Sponsorship Enhanced Interaction with Second Screen (Mindshare)

Mindshare Pharmaton TV Sponsorship Enhanced Interaction with Second Screen Awards: Campaign Effectiveness (Bronze) Campaign summary …

MIXX Awards Europe Winners 2019 – Pharmaton TV Sponsorship Enhanced Interaction with Second Screen (Mindshare) Read More »

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MIXX Awards Europe Winners 2019 – Rennovative Megane Sedan Test Drive Campaign (Wavemaker Turkey)

Wavemaker Turkey RENNOVATIVE MEGANE SEDAN TEST DRIVE CAMPAIGN Awards: Direct Response / Lead Generation Campaign …

MIXX Awards Europe Winners 2019 – Rennovative Megane Sedan Test Drive Campaign (Wavemaker Turkey) Read More »

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Winners Announced for the MIXX Awards Europe 2019

IAB Europe is delighted to announce the winners of its prestigious annual MIXX Awards Europe …

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MIXX Awards Europe Winners 2019 – Pet Talks (Arena Media Spain)

Arena Media Spain Pet Talks Awards: Integrated Advertising (Bronze) Campaign summary Advance is a specialist …

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MIXX Awards Europe Winners 2019 – Lipton Silence Ad Break (Mindshare)

Mindshare Lipton – Silence Ad Break Awards: Brand Advertising Campaign (Gold) Campaign summary In Turkey, …

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MIXX Awards Europe Winners 2019 – Akbank Jazz Festival | Adaptive Jazz Radio Campaign (MediaCom)

MediaCom Akbank Jazz Festival | Adaptive Jazz Radio Campaign Awards: Native Advertising (Silver) Campaign summary …

MIXX Awards Europe Winners 2019 – Akbank Jazz Festival | Adaptive Jazz Radio Campaign (MediaCom) Read More »