Blog Archive
IAB Europe Releases an Industry Guide to Contextual Advertising
Authored by Industry Leaders from Across Europe Provides Valuable Insights, Key Considerations and Best Practices …
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The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee
The European Connected TV (CTV) market has soared in recent years to become one of …
What’s in the Latest Cookie Guidance from Italy’s Garante?
This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …
What’s in the Latest Cookie Guidance from Italy’s Garante? Read More »
Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV
In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …
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Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …
Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »
Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …
IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up
On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …
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AdEx 2020 Report – Key Facts & Stats You Need to Know
IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …
AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »
IAB Europe Supply Chain Transparency Guide
The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and …
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IAB Europe, EACA and WFA: European Viewability Initiative Overview
There have been industry wide calls to improve the quality of digital ad inventory and …
IAB Europe, EACA and WFA: European Viewability Initiative Overview Read More »
IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio …
How to Comply with EU Rules Applicable to Online Native Advertising
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online …
How to Comply with EU Rules Applicable to Online Native Advertising Read More »
IAB Europe Ad Marker Implementation Guidelines for Video
This document covers the use of the Ad Marker in Europe for companies to provide …
IAB Europe Ad Marker Implementation Guidelines for Video Read More »
Q&A: What is the International IAB/ABC Spiders and Bots list?
What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & …
Q&A: What is the International IAB/ABC Spiders and Bots list? Read More »
IAB Europe Mobile Brand Builders
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »
Brand Builders, a suite of six recommended brand advertising formats
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …
Brand Builders, a suite of six recommended brand advertising formats Read More »