Blog Archive
Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey
IAB Europe is inviting all advertisers and agencies to answer the 2021 In-Housing Survey! Take …
Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey Read More »
Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network.
Disinformation is not just a 2021 buzzword, it’s a worrying new social challenge that’s been …
That’s a Wrap! The Great Debate: Trust & Transparency Headline Event
On September 28, IAB Europe hosted the headline event of our Trust and Transparency series …
That’s a Wrap! The Great Debate: Trust & Transparency Headline Event Read More »
Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center
Throughout September, IAB Europe has been hosting a series of virtual events, podcasts and blogs …
More Free Industry Insider Webinars on Trust and Transparency For You to Join!
As part of our Trust and Transparency event series, we are hosting a range of Industry …
More Free Industry Insider Webinars on Trust and Transparency For You to Join! Read More »
Check Out Our Industry Insider Series on Trust and Transparency!
As part of our September Trust and Transparency event series, we hosted a range of …
Check Out Our Industry Insider Series on Trust and Transparency! Read More »
Catch Up on All of the Action From Our Trust & Transparency Series So Far!
This week we kicked off our brand new Trust and Transparency series and what a …
Catch Up on All of the Action From Our Trust & Transparency Series So Far! Read More »
Join Our Free Industry Insider Series on Trust and Transparency This Month!
As part of our Trust and Transparency event series throughout September, we will be hosting …
Join Our Free Industry Insider Series on Trust and Transparency This Month! Read More »
IAB Europe Supply Chain Transparency Guide
The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …
IAB Europe, EACA and WFA: European Viewability Initiative Overview
There have been industry wide calls to improve the quality of digital ad inventory and …
IAB Europe, EACA and WFA: European Viewability Initiative Overview Read More »
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and …
IAB Europe, EACA and WFA: European Viewability Measurement Principles Read More »
IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio …
How to Comply with EU Rules Applicable to Online Native Advertising
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online …
How to Comply with EU Rules Applicable to Online Native Advertising Read More »
IAB Europe Ad Marker Implementation Guidelines for Video
This document covers the use of the Ad Marker in Europe for companies to provide …
IAB Europe Ad Marker Implementation Guidelines for Video Read More »
Q&A: What is the International IAB/ABC Spiders and Bots list?
What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & …
Q&A: What is the International IAB/ABC Spiders and Bots list? Read More »
IAB Europe Mobile Brand Builders
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »
Brand Builders, a suite of six recommended brand advertising formats
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …
Brand Builders, a suite of six recommended brand advertising formats Read More »