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Blog Archive

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IAB Europe Transparency Guide

The aim of the IAB Europe Transparency Guide is to improve transparency in the digital advertising supply chain in …

IAB Europe Transparency Guide Read More »

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IAB Europe Supply Chain Transparency Guide

The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …

IAB Europe Supply Chain Transparency Guide Read More »

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IAB Europe, EACA and WFA: European Viewability Initiative Overview

There have been industry wide calls to improve the quality of digital ad inventory and …

IAB Europe, EACA and WFA: European Viewability Initiative Overview Read More »

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IAB Europe, EACA and WFA: European Viewability Measurement Principles

There have been industry wide calls to improve the quality of digital ad inventory and …

IAB Europe, EACA and WFA: European Viewability Measurement Principles Read More »

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IAB Europe, EACA and WFA: European Viewability Initiative Overview

There have been industry wide calls to improve the quality of digital ad inventory and …

IAB Europe, EACA and WFA: European Viewability Initiative Overview Read More »

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IAB Europe, EACA and WFA: European Viewability Measurement Principles

There have been industry wide calls to improve the quality of digital ad inventory and …

IAB Europe, EACA and WFA: European Viewability Measurement Principles Read More »

IAB Europe Official logo to use

IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio

Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio …

IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio Read More »

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How to Comply with EU Rules Applicable to Online Native Advertising

IAB Europe has prepared Guidance on how to comply with EU rules applicable to online …

How to Comply with EU Rules Applicable to Online Native Advertising Read More »

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How to Comply with EU Rules Applicable to Online Native Advertising

IAB Europe has prepared Guidance on how to comply with EU rules applicable to online …

How to Comply with EU Rules Applicable to Online Native Advertising Read More »

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IAB Europe Ad Marker Implementation Guidelines for Video

This document covers the use of the Ad Marker in Europe for companies to provide …

IAB Europe Ad Marker Implementation Guidelines for Video Read More »