Blog Archive
IAB Bulgaria MIXX Awards 2020 Winners
On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …
Dispelling some myths about the Transparency and Consent Framework v2.0
The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …
Dispelling some myths about the Transparency and Consent Framework v2.0 Read More »
5 Things We Learnt From The Great Digital Debate Webinar
5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …
5 Things We Learnt From The Great Digital Debate Webinar Read More »
IAB Europe Comments On The Ruling Of The French Conseil d’Etat
IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …
IAB Europe Comments On The Ruling Of The French Conseil d’Etat Read More »
Protected: Guest Blog Post – Where Facebook Stands
There is no excerpt because this is a protected post.
What the IAB Europe TCF V2.0 means for you: Q&A with Ogury
Author: Sarah Jones – Global Director of Product Marketing at Ogury For any organization managing …
What the IAB Europe TCF V2.0 means for you: Q&A with Ogury Read More »
Interact Online – Event Highlights
Thanks so much to the 936 people who joined us live yesterday for Interact Online! …
New ‘Post Third-Party Cookie’ Taskforce for IAB Europe & National IAB Members
IAB Europe in partnership with IAB France are pleased to announce the launch of a …
New ‘Post Third-Party Cookie’ Taskforce for IAB Europe & National IAB Members Read More »
Interact Online! Meet The Speaker – Oliver Whitten, COO at Adform
On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …
Interact Online! Meet The Speaker – Oliver Whitten, COO at Adform Read More »
IAB Europe Supply Chain Transparency Guide
The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …
IAB Europe, EACA and WFA: European Viewability Initiative Overview
There have been industry wide calls to improve the quality of digital ad inventory and …
IAB Europe, EACA and WFA: European Viewability Initiative Overview Read More »
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and …
IAB Europe, EACA and WFA: European Viewability Measurement Principles Read More »
IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio …
How to Comply with EU Rules Applicable to Online Native Advertising
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online …
How to Comply with EU Rules Applicable to Online Native Advertising Read More »
IAB Europe Ad Marker Implementation Guidelines for Video
This document covers the use of the Ad Marker in Europe for companies to provide …
IAB Europe Ad Marker Implementation Guidelines for Video Read More »
Q&A: What is the International IAB/ABC Spiders and Bots list?
What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & …
Q&A: What is the International IAB/ABC Spiders and Bots list? Read More »
IAB Europe Mobile Brand Builders
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »
Brand Builders, a suite of six recommended brand advertising formats
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …
Brand Builders, a suite of six recommended brand advertising formats Read More »