Blog Archive
DSA: The State of Play Ahead of the EP Plenary Vote
The Digital Services Act (DSA) is poised to shape Europe’s digital future for decades to …
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The Four Pillars of the Future Advertising Ecosystem
We are jumping into the new year with a wonderful new guest blog post from …
The Four Pillars of the Future Advertising Ecosystem Read More »
Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List
After a relaxing Christmas break, it’s time to consider what the new year has to …
Writing Those New Year’s Resolutions? Add ‘Join an IAB Europe Committee’ to the List Read More »
Will There Be Retail-Santa This Year?
In this week’s member blog post, Igor Gubin, Region Manager Europe at Admitad, discusses the …
That’s a Wrap! IAB Europe 2021 Highlights
The always delightful Christmas celebrations are upon us and a new year is fast approaching. …
Member Guest Post with The Trade Desk – Why Marketers Should Be Excited About Retail Putting The ‘Buy’, in Buy-Side
In this week’s member blog post, we hear from Philippa Snare, SVP EMEA at The …
The True Value of Digital Advertising Has Come into Sharp Relief
In this blog post, as featured in the EU Observer, IAB Europe’s Director, Public Policy, …
The True Value of Digital Advertising Has Come into Sharp Relief Read More »
IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available
One of the key objectives of IAB Europe and the National IABs is to build …
IAB Europe’s Latest Quality in Digital Advertising Navigator is Now Available Read More »
Help Us Uncover the State of Online Video with PubMatic
IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their …
Help Us Uncover the State of Online Video with PubMatic Read More »
IAB Europe Supply Chain Transparency Guide
The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …
IAB Europe, EACA and WFA: European Viewability Initiative Overview
There have been industry wide calls to improve the quality of digital ad inventory and …
IAB Europe, EACA and WFA: European Viewability Initiative Overview Read More »
IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and …
IAB Europe, EACA and WFA: European Viewability Measurement Principles Read More »
IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio …
How to Comply with EU Rules Applicable to Online Native Advertising
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online …
How to Comply with EU Rules Applicable to Online Native Advertising Read More »
IAB Europe Ad Marker Implementation Guidelines for Video
This document covers the use of the Ad Marker in Europe for companies to provide …
IAB Europe Ad Marker Implementation Guidelines for Video Read More »
Q&A: What is the International IAB/ABC Spiders and Bots list?
What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & …
Q&A: What is the International IAB/ABC Spiders and Bots list? Read More »
IAB Europe Mobile Brand Builders
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »
Brand Builders, a suite of six recommended brand advertising formats
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …
Brand Builders, a suite of six recommended brand advertising formats Read More »