Blog Archive
IAB Europe Welcomes New Chair of the Brand Advertising Committee
Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …
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Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…
The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …
Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?
In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …
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Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising
The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …
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Request for Proposal – TCF Vendor Compliance Programme
To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …
Request for Proposal – TCF Vendor Compliance Programme Read More »
Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption
As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …
Want To Join The IAB Europe Team? New Position – Public Policy Officer
IAB Europe has an immediate opening for a Public Policy Officer. The position is a …
Want To Join The IAB Europe Team? New Position – Public Policy Officer Read More »
Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV
In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …
Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV Read More »
Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director
Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …
Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »
IAB Europe Supply Chain Transparency Guide
The aim of the IAB Europe Supply Chain Transparency Guide is to improve transparency in the digital advertising …
IAB Europe, EACA and WFA: European Viewability Initiative Overview
There have been industry wide calls to improve the quality of digital ad inventory and …
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IAB Europe, EACA and WFA: European Viewability Measurement Principles
There have been industry wide calls to improve the quality of digital ad inventory and …
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IAB Europe Press Release: IAB Europe network contributes to testing and feedback of New Standard Ad Portfolio
Brussels, 31 July 2017, The IAB Tech Lab has released the New Standard Ad Portfolio …
How to Comply with EU Rules Applicable to Online Native Advertising
IAB Europe has prepared Guidance on how to comply with EU rules applicable to online …
How to Comply with EU Rules Applicable to Online Native Advertising Read More »
IAB Europe Ad Marker Implementation Guidelines for Video
This document covers the use of the Ad Marker in Europe for companies to provide …
IAB Europe Ad Marker Implementation Guidelines for Video Read More »
Q&A: What is the International IAB/ABC Spiders and Bots list?
What is the International IAB/ABC Spiders and Robots list? The International IAB US/ABC UK Spiders & …
Q&A: What is the International IAB/ABC Spiders and Bots list? Read More »
IAB Europe Mobile Brand Builders
IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »
Brand Builders, a suite of six recommended brand advertising formats
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …
Brand Builders, a suite of six recommended brand advertising formats Read More »