Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

play-593207_1280

Bwin shows brand impact through a programmatic campaign

Programmatic campaign with customised audience targeting boosts brand impact for bwin. Get the slides here.

batteries-88339_1280

Duracell uses full page overlay to sell new product

A mobile advertising campaign using a full page overlay format for Duracell’s new product resulted …

Duracell uses full page overlay to sell new product Read More »

lumia-889924_1280

Microsoft Lumia 930 expands reach through video bannering

Microsoft aimed to raise product awareness and drive consideration of the new Lumia 930, extending …

Microsoft Lumia 930 expands reach through video bannering Read More »

stock-624712_1280

De Cecco triples growth with a successful online branding campaign

Online branding campaign for De Cecco increases awareness by 148% and triples growth in sales. …

De Cecco triples growth with a successful online branding campaign Read More »

bahlsen-87979_1280

Leibniz Choco Crunchy shows positive influence through a cross-media campaign

The results of this study prove that the cross-media campaign for the “Leibniz Choco Crunchy” …

Leibniz Choco Crunchy shows positive influence through a cross-media campaign Read More »

shaver-401206_1280

Philips Grooming shaver shows strong potential for video advertising

Using video advertising to show the styling possibilities that can be achieved using the Philips …

Philips Grooming shaver shows strong potential for video advertising Read More »

finger-1002577_1280

IAB Poland and MEC make a WebTrack study

In this study, three brands: BoboFrut, Leroy Martin and Olympus, show that online branding campaigns …

IAB Poland and MEC make a WebTrack study Read More »

unicef-303450_1280

UNICEF creates a mobile campaign for UK charity to increase brand associations and donation intent.

Get the slides here.