Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

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Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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Research Awards – Brand Advertising Effectiveness Winner

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …

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MIXX Awards Europe – Grand Prix Winner

Category : GRAND PRIX Agency : Mindshare Turkey Campaign: Spark Brilliance   Watch it here.

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Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z

AdReaction: Engaging Gen X, Y and Z is the first global study to reveal Gen …

Member report – Kantar Millward Brown – AdReaction: Engaging Gen X, Y and Z Read More »

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comScore and Kellogg and Krux: Combating Fraud to Drive ROI

Fraud has taken an undeniable toll on the digital media industry, costing billions of dollars …

comScore and Kellogg and Krux: Combating Fraud to Drive ROI Read More »

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comScore: Campaign Viewability Optimisation

An ad must have the opportunity to be seen in order to have the opportunity …

comScore: Campaign Viewability Optimisation Read More »

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Publicitas, Kantar Millward Brown and Honor: The Format Effect Series – The Influence of Advertising Formats on Consumer Emotions and Brand Reaction

In today’s digital world, interaction and engagement with advertising is key to marketers, consumers however …

Publicitas, Kantar Millward Brown and Honor: The Format Effect Series – The Influence of Advertising Formats on Consumer Emotions and Brand Reaction Read More »

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comScore and News UK: The Impact of Advertising on Audience Behaviour

Knowing the impact of advertising on consumers’ behaviour – and being able to demonstrate this …

comScore and News UK: The Impact of Advertising on Audience Behaviour Read More »

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comScore and Hearst: Activating inventory to unlock revenue

In today’s constantly-growing digital space, effective inventory monetization can be a substantial challenge for digital …

comScore and Hearst: Activating inventory to unlock revenue Read More »

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Sublime Skinz and Paco Rabanne: Lady Million

Challenge: Position Paco Rabanne Brand within the consumer spirit and develop both branding and image …

Sublime Skinz and Paco Rabanne: Lady Million Read More »

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Sublime Skinz and ClubMed.us

Challenge and Solution: Target all inclusive and AB+ Families Design and deliver a Skinz campaign …

Sublime Skinz and ClubMed.us Read More »