Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

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Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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MIXX Awards Europe – Branded Content Winners

Category: Branded Content Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance Watch it here.   …

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Research Awards – Brand Advertising Effectiveness Winner

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …

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MIXX Awards Europe – Responsive Display Advertising Winners

Category: Responsive Display Advertising Award: SILVER Agency: MediaCom Turkey Secondary Agency – AMVG Campaign:  EnerjiSA – …

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MIXX Awards Europe – Virtual and Augmented Reality Winners

Category: Virtual and Augmented Reality Award: GOLD Agency: Framestore Campaign: Fantastic Beasts and Where to …

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MIXX Awards Europe – Campaign Effectiveness Winners

  Category: Campaign Effectiveness Award: GOLD Agency: DDB Brussels Campaign: STARDUST FOR BOWIE      …

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MIXX Awards Europe – Programmatic Advertising Winners

Category: Programmatic Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Last Chance  Watch it here.   …

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MIXX Awards Europe – Integrated Advertising Winners

Category: Integrated Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance   Watch it here. …

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MIXX Awards Europe – Effective Use Of Data Winners

Category: Effective Use Of Data Award: GOLD Agency: Mindshare Turkey & Maxus Turkey Campaign: Typo …

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Research Awards – Brand Advertising Effectiveness Winner

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …

Research Awards – Brand Advertising Effectiveness Winner Read More »

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MIXX Awards Europe – Grand Prix Winner

Category : GRAND PRIX Agency : Mindshare Turkey Campaign: Spark Brilliance   Watch it here.