Blog Archive
Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising
The demise of third-party cookies has changed the outlook for programmatic advertising. Bringing both challenges …
Member Guest Blog with Xandr – The Evolving Landscape of Programmatic Advertising Read More »
Request for Proposal – TCF Vendor Compliance Programme
To protect the IAB Europe Transparency & Consent Framework (TCF) and ensure its success for …
Request for Proposal – TCF Vendor Compliance Programme Read More »
Member Guest Blog with IAS – IAS UK Streaming Wars: How CTV is shaping the future of content consumption
As we enter 2021, there are many key Digital Advertising trends and opportunities expected for …
Want To Join The IAB Europe Team? New Position – Public Policy Officer
IAB Europe has an immediate opening for a Public Policy Officer. The position is a …
Want To Join The IAB Europe Team? New Position – Public Policy Officer Read More »
Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV
In this week’s member guest post, we are delighted to welcome Emma Newman, Chief Revenue …
Member Guest Blog Post With PubMatic – Making the Most of Innovation in CTV Read More »
Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director
Scope of the role IAB Europe is recruiting a full-time Digital Advertising Technology Director who …
Want To Join The IAB Europe Team? New Position – Digital Advertising Technology Director Read More »
Make It Your 2021 Resolution To Switch To TCF v2.0
On 15th August 2020, The Transparency & Consent Framework (TCF) upgraded from v1.1 to v2.0. …
Make It Your 2021 Resolution To Switch To TCF v2.0 Read More »
Member Guest Blog Post with IAS – The European Recovery Will Transform Digital Advertising. And For The Better
Alongside its early challenges and uncertainty around digital ad spend, 2020 has been a big …
Mindshare Turkey for Unilever: multi-brand programmatic out-of-home
While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with …
Mindshare Turkey for Unilever: multi-brand programmatic out-of-home Read More »
OMD Turkey for Hewlett Packard
HP’s Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. …
Mindshare Turkey for MAC Cosmetics
As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey …
Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance
To increase consideration for specific film and DVD releases, Entertainment clients should always start with …
Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance Read More »
AOL and Videobeet: Videobeet boost revenue with ONE by AOL
With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet …
AOL and Videobeet: Videobeet boost revenue with ONE by AOL Read More »
AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL
With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly …
AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL Read More »
Affiperf and Oracle Data Cloud: A winning equation = first + third-party data
Combining first and third-party data boosts return on investment. Affiperf was challenged by a travel brand to drive a …
Affiperf and Oracle Data Cloud: A winning equation = first + third-party data Read More »
MIXX Awards Europe – Social Media Winners
Category: Social Media Award: GOLD Agency: DDB Brussels Campaign: STARDUST FOR BOWIE Watch it here. …
MIXX Awards Europe – Search Advertising Winners
Category: Search Advertising Award: Gold Agency: iProspect / Dentsu Aegis Network Campaign: A digital recruitment …
