Blog Archive

Member Guest Blog with Freewheel – The Programmatic Paradox

This week, we caught up with Emmanuel Josserand, Senior Director Agency, Brand and Industry Relations …

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Member Guest Blog with Didomi – The Rise of CTV Advertising Should Not Sacrifice Consumer Privacy

In this week’s member guest blog post, we welcome Tamara Nordberg, Product Marketing Manager at …

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Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Month To Go! Have You Entered Europe’s Leading Creative & Research Awards? Read More »

Member Guest Blog with Admitad – It’s All About Data, Is the Advertising Industry Prepared?

In this week’s member guest blog post, we welcome Igor Gubin, Region Manager, Europe for …

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IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement

Brussels, 8 March 2021 – Google today agreed to IAB Europe’s request to engage in …

IAB Europe, European National IABs to Engage in Structured Dialogue with Google on Last Week’s Google Ads Announcement Read More »

Creating Transparency in the Programmatic Supply Chain

It’s impossible to think of the programmatic supply chain without thinking of transparency. No matter …

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IAB Europe Welcomes New Chair of the Brand Advertising Committee

Ryan Martin was elected as the Chair of the Brand Advertising Committee on 17th February …

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Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter…

The IAB Europe MIXX & Research Awards Are Now Open! The early bird deadline is …

Europe’s Leading Digital Advertising and Research Awards Are Now Open! Here’s What You Need To Enter… Read More »

Member Guest Blog with FreeWheel – Will Cross-Media Measurement Level The Playing Field?

In this week’s member guest post, we are delighted to welcome Emmanuel Josserand, Snr Dir. …

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Mindshare Turkey for Unilever: multi-brand programmatic out-of-home

While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with …

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OMD Turkey for Hewlett Packard

HP’s Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. …

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Mindshare Turkey for MAC Cosmetics

As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey …

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Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance

To increase consideration for specific film and DVD releases, Entertainment clients should always start with …

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AOL and Videobeet: Videobeet boost revenue with ONE by AOL

With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet …

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AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL

With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly …

AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL Read More »

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Affiperf and Oracle Data Cloud: A winning equation = first + third-party data

Combining first and third-party data boosts return on investment. Affiperf was challenged by a travel brand to drive a …

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MIXX Awards Europe – Social Media Winners

Category:  Social Media Award: GOLD  Agency: DDB Brussels  Campaign:  STARDUST FOR BOWIE Watch it here. …

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MIXX Awards Europe – Search Advertising Winners

Category: Search Advertising Award: Gold Agency: iProspect / Dentsu Aegis Network Campaign:  A digital recruitment …

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MIXX Awards Europe – Native Advertising Winners

Category: Native Advertising Award: GOLD Agency: Arena Media Spain Campaign: UFC  2 Watch it here. …

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