Blog Archive

IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event …

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Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

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Member Guest Post with Rakuten Advertising – Why ‘Moments’ Matter in Advertising Strategies

In this week’s member guest post, we hear from Edouard Lauwick, Senior Vice President, Southern …

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Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …

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IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

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Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

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Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

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Mindshare Turkey for Unilever: multi-brand programmatic out-of-home

While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with …

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Mindshare Turkey for MAC Cosmetics

As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey …

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OMD Turkey for Hewlett Packard

HP’s Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. …

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Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance

To increase consideration for specific film and DVD releases, Entertainment clients should always start with …

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AOL and Videobeet: Videobeet boost revenue with ONE by AOL

With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet …

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AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL

With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly …

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Affiperf and Oracle Data Cloud: A winning equation = first + third-party data

Combining first and third-party data boosts return on investment. Affiperf was challenged by a travel brand to drive a …

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MIXX Awards Europe – Branded Content Winners

Category: Branded Content Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance Watch it here.   …

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Research Awards – Brand Advertising Effectiveness Winner

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …

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MIXX Awards Europe – Responsive Display Advertising Winners

Category: Responsive Display Advertising Award: SILVER Agency: MediaCom Turkey Secondary Agency – AMVG Campaign:  EnerjiSA – …

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