Blog Archive

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey

IAB Europe is inviting all advertisers and agencies to answer the 2021  In-Housing Survey! Take …

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Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network.

Disinformation is not just a 2021 buzzword, it’s a worrying new social challenge that’s been …

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network. Read More »

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event

On September 28, IAB Europe hosted the headline event of our Trust and Transparency series …

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Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center

Throughout September, IAB Europe has been hosting a series of virtual events, podcasts and blogs …

Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center Read More »

More Free Industry Insider Webinars on Trust and Transparency For You to Join!

As part of our Trust and Transparency event series, we are hosting a range of Industry …

More Free Industry Insider Webinars on Trust and Transparency For You to Join! Read More »

Check Out Our Industry Insider Series on Trust and Transparency!

As part of our September Trust and Transparency event series, we hosted a range of …

Check Out Our Industry Insider Series on Trust and Transparency! Read More »

Catch Up on All of the Action From Our Trust & Transparency Series So Far!

This week we kicked off our brand new Trust and Transparency series and what a …

Catch Up on All of the Action From Our Trust & Transparency Series So Far! Read More »

Join Our Free Industry Insider Series on Trust and Transparency This Month!

As part of our Trust and Transparency event series throughout September, we will be hosting …

Join Our Free Industry Insider Series on Trust and Transparency This Month! Read More »

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

In this week’s member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares …

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate Read More »

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Mindshare Turkey for Unilever: multi-brand programmatic out-of-home

While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with …

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Mindshare Turkey for MAC Cosmetics

As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey …

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OMD Turkey for Hewlett Packard

HP’s Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. …

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Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance

To increase consideration for specific film and DVD releases, Entertainment clients should always start with …

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AOL and Videobeet: Videobeet boost revenue with ONE by AOL

With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet …

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AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL

With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly …

AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL Read More »

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Affiperf and Oracle Data Cloud: A winning equation = first + third-party data

Combining first and third-party data boosts return on investment. Affiperf was challenged by a travel brand to drive a …

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MIXX Awards Europe – Grand Prix Winner

Category : GRAND PRIX Agency : Mindshare Turkey Campaign: Spark Brilliance   Watch it here.

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MIXX Awards Europe – Mobile Advertising Winners

Category: Mobile Advertising Award: GOLD Agency: Pure New Media, Nmobs, KoçZer Campaign: Keep Your Eyes …

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MIXX Awards Europe – Video Advertising Winners

Category: Video Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance Watch it here. Category: …

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