Blog Archive

Meet the Interact Speaker – Artur Semionov, Director of Product & Innovation at Xaxis EMEA

On the 25th and 26th of May, IAB Europe will host its flagship event Interact …

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That’s a Wrap! Check Out The Latest Virtual CTV Day Highlights

On 27th April, IAB Europe hosted the first Virtual CTV Event of 2022, and with …

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Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence

In this week’s member-guest post we hear from Tanya Field, Co-Founder, and CPO of Novatiq, …

Member Guest Post with Novatiq -Analysing McKinsey’s Post Third-Party Cookie Strategies – Going Beyond Owned Intelligence Read More »

Get Ready for the E-commerce Berlin Expo: The Final Countdown!

In just a few weeks, the E-commerce Berlin Expo will be kicking off! This is …

Get Ready for the E-commerce Berlin Expo: The Final Countdown! Read More »

Interact 2022 – Just One Week Left to Secure Your Early Bird Tickets!

IAB Europe’s Annual Flagship Event Interact is back and ready to welcome you from 25th …

Interact 2022 – Just One Week Left to Secure Your Early Bird Tickets! Read More »

E-commerce Berlin Expo 2022: The Agenda for the Day

The E-commerce Berlin Expo is just a few weeks away, and we’re getting excited! This …

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A Word from Kristanne Roberts, Chair of the Research Awards Europe Jury 2022

Written by Kristanne Roberts, Product Management Director for Kantar Marketplace I am extremely excited to …

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The Latest Updated Guide to the Post Third-Party Cookie Era – What You Need to Know Today: A Q&A with Experts from the Programmatic Trading Committee

Earlier this month, IAB Europe released its latest comprehensively updated ‘Guide to the Post-Third-Party Cookie …

The Latest Updated Guide to the Post Third-Party Cookie Era – What You Need to Know Today: A Q&A with Experts from the Programmatic Trading Committee Read More »

A Word from Antonia Faulkner, Chair of the MIXX Awards Europe 2022 Jury

Written by Antonia Faulkner, Head of Marketing & Analytics at Samsung Ads Europe and APAC …

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Mindshare Turkey for Unilever: multi-brand programmatic out-of-home

While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with …

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Mindshare Turkey for MAC Cosmetics

As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey …

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OMD Turkey for Hewlett Packard

HP’s Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. …

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Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance

To increase consideration for specific film and DVD releases, Entertainment clients should always start with …

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AOL and Videobeet: Videobeet boost revenue with ONE by AOL

With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet …

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AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL

With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly …

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Affiperf and Oracle Data Cloud: A winning equation = first + third-party data

Combining first and third-party data boosts return on investment. Affiperf was challenged by a travel brand to drive a …

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Research Awards – Brand Advertising Effectiveness Winner

  Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …

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MIXX Awards Europe – Grand Prix Winner

Category : GRAND PRIX Agency : Mindshare Turkey Campaign: Spark Brilliance   Watch it here.

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MIXX Awards Europe – Mobile Advertising Winners

Category: Mobile Advertising Award: GOLD Agency: Pure New Media, Nmobs, KoçZer Campaign: Keep Your Eyes …

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