IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …
Blog Archive
Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising
According to the World Meteorological Organisation (WMO), the last 8 years have been the …
Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals
In this week’s member guest blog post we hear from Tamara Jelic, Head of …
Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?
In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …
DMEXCO 2023 – The Highlight Event of Digital Marketing
On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …
DMEXCO 2023 – The Highlight Event of Digital Marketing Read More »
Back to School: 101 Industry Guidance to Prep You For the New Season
As summer vacations draw to a close and we gear up for an exciting new …
Back to School: 101 Industry Guidance to Prep You For the New Season Read More »
IAB Europe Welcomes New Retailers to its Retail Media Working Group
IAB Europe is pleased to welcome three new retailer members to its Retail Media …
IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »
IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google
Join us for a special two part webinar series dedicated to Google Privacy Sandbox …
IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google Read More »
Mindshare Turkey for Unilever: multi-brand programmatic out-of-home
While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with …
Mindshare Turkey for Unilever: multi-brand programmatic out-of-home Read More »
Mindshare Turkey for MAC Cosmetics
As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey …
OMD Turkey for Hewlett Packard
HP’s Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. …
Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance
To increase consideration for specific film and DVD releases, Entertainment clients should always start with …
Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance Read More »
AOL and Videobeet: Videobeet boost revenue with ONE by AOL
With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet …
AOL and Videobeet: Videobeet boost revenue with ONE by AOL Read More »
AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL
With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly …
AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL Read More »
Affiperf and Oracle Data Cloud: A winning equation = first + third-party data
Combining first and third-party data boosts return on investment. Affiperf was challenged by a travel brand to drive a …
Affiperf and Oracle Data Cloud: A winning equation = first + third-party data Read More »
Research Awards – Brand Advertising Effectiveness Winner
Category: Brand Advertising Effectiveness Award: WINNER Company: Kantar Millward Brown Project: KMB BrandLift: AOL, …
Research Awards – Brand Advertising Effectiveness Winner Read More »
MIXX Awards Europe – Grand Prix Winner
Category : GRAND PRIX Agency : Mindshare Turkey Campaign: Spark Brilliance Watch it here.
MIXX Awards Europe – Mobile Advertising Winners
Category: Mobile Advertising Award: GOLD Agency: Pure New Media, Nmobs, KoçZer Campaign: Keep Your Eyes …
MIXX Awards Europe – Video Advertising Winners
Category: Video Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance Watch it here. Category: …
