Blog Archive

Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees!

This year, IAB Europe’s committees and taskforces have produced some incredible outputs. From producing guides …

Looking to Get More Involved In Industry & Policy Initiatives in 2021? Join Our Committees! Read More »

GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

IAB Europe works to provide analysis and guidance on the interpretation and application of EU …

GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR Read More »

IAB Europe Virtual Programmatic Day H2 2020 Wrap-Up

IAB Europe’s second VPD of 2020 took place on the 19th of November and what …

IAB Europe Virtual Programmatic Day H2 2020 Wrap-Up Read More »

IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Keynote – Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Keynote – Wrap-Up Read More »

IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Wrap-Up Read More »

IAB Europe Virtual Programmatic Day H2 2020 – Programmatic Advertising Beyond Third-Party Cookies Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – Programmatic Advertising Beyond Third-Party Cookies Wrap-Up Read More »

IAB Europe Virtual Programmatic Day H2 2020 – TCF v2.0 Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – TCF v2.0 Wrap-Up Read More »

IAB Europe Virtual Programmatic Day H2 2020 – SSP Data Best Practices Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – SSP Data Best Practices Wrap-Up Read More »

IAB Europe Virtual Programmatic Day H2 2020 – Delivering Powerful Creatives with Programmatic Advertising Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

IAB Europe Virtual Programmatic Day H2 2020 – Delivering Powerful Creatives with Programmatic Advertising Wrap-Up Read More »

screenshot-www.youtube.com-2018.03.08-17-08-08

Mindshare Turkey for Unilever: multi-brand programmatic out-of-home

While FMCG advertisers have broad audiences, there are certain real-life conditions that resonate heavily with …

Mindshare Turkey for Unilever: multi-brand programmatic out-of-home Read More »

screenshot-drive.google.com-2018.02.23-20-31-30

Mindshare Turkey for MAC Cosmetics

As more digital out-of-home inventory becomes buyable programmatically, new use cases are appearing. Mindshare Turkey …

Mindshare Turkey for MAC Cosmetics Read More »

screenshot-drive.google.com-2018.02.23-20-39-05

OMD Turkey for Hewlett Packard

HP’s Sprocket printer product has a niche set of target audiences: travel enthusiasts and students. …

OMD Turkey for Hewlett Packard Read More »

screenshot- 2017-12-14 19-54-45-833

Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance

To increase consideration for specific film and DVD releases, Entertainment clients should always start with …

Oracle Data Cloud and Zenith: Oracle Audiences deliver a blockbuster performance Read More »

screenshot- 2017-11-13 14-12-07-783

AOL and Videobeet: Videobeet boost revenue with ONE by AOL

With over 23 million active unique users per month, and hundreds of publisher relationships, Videobeet …

AOL and Videobeet: Videobeet boost revenue with ONE by AOL Read More »

screenshot- 2017-11-13 14-24-47-881

AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL

With a portfolio including over 300 direct publishers and 1000 properties, Rich Audience is quickly …

AOL and Reach Audience: Rich Audience double deal revenue with ONE by AOL Read More »

screenshot- 2017-11-08 14-19-32-863

Affiperf and Oracle Data Cloud: A winning equation = first + third-party data

Combining first and third-party data boosts return on investment. Affiperf was challenged by a travel brand to drive a …

Affiperf and Oracle Data Cloud: A winning equation = first + third-party data Read More »

ddb-logo-transparant-600x224

MIXX Awards Europe – Campaign Effectiveness Winners

  Category: Campaign Effectiveness Award: GOLD Agency: DDB Brussels Campaign: STARDUST FOR BOWIE      …

MIXX Awards Europe – Campaign Effectiveness Winners Read More »

logo-bluerank-1440x900-300x188

MIXX Awards Europe – Programmatic Advertising Winners

Category: Programmatic Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Last Chance  Watch it here.   …

MIXX Awards Europe – Programmatic Advertising Winners Read More »

black_pure_logo-e1493806484504-600x323

MIXX Awards Europe – Integrated Advertising Winners

Category: Integrated Advertising Award: GOLD Agency: Mindshare Turkey Campaign: Spark Brilliance   Watch it here. …

MIXX Awards Europe – Integrated Advertising Winners Read More »