Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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Press Release: Quantcast’s Real-time Advertising Academy receives IAB Europe Endorsement

Brussels, 13 July 2017 – When it comes to education, IAB Europe takes a two-pronged …

Press Release: Quantcast’s Real-time Advertising Academy receives IAB Europe Endorsement Read More »

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Press release: IAB Europe endorses DIMAQ, the programme setting the standards of knowledge and competencies in the sector of digital marketing

Brussels, 30th June – DIMAQ (Digital Marketing Qualification) certification is going to be introduced in Slovenia, …

Press release: IAB Europe endorses DIMAQ, the programme setting the standards of knowledge and competencies in the sector of digital marketing Read More »

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Press release: Sublime Skinz appoints Andrew Buckman as new EMEA Managing Director

Sublime Skinz appoints former OpenX EMEA Managing Director, Andrew Buckman, as increased demand for high …

Press release: Sublime Skinz appoints Andrew Buckman as new EMEA Managing Director Read More »

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Press release: comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to JICWEBS Industry Agreed Principles

ABC grants comScore the first certification for Online Video Ad Viewability in validated Campaign Essentials™ …

Press release: comScore Becomes the First Company to Receive ABC Certification for Video Viewability Measurement to JICWEBS Industry Agreed Principles Read More »

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Press release: Research reveals Sublime Skinz’ video format to be more effective than pre-roll for driving audience engagement and action

More than 80% of respondents in a new Ipsos study report that innovative outstream units …

Press release: Research reveals Sublime Skinz’ video format to be more effective than pre-roll for driving audience engagement and action Read More »

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Press Release: comScore Announces UK Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops

Launch Includes Mobile Video Reporting for YouTube and Its Partner Channels to Bolster Measurement of …

Press Release: comScore Announces UK Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Smartphones, Tablets and Desktops Read More »

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TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising.

The European Advertising Consumer Research Index 2016 report delivers a broad view of attitudes and awareness …

TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer attitudes towards interest-based advertising. Read More »

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EDAA enhances transparency and user control for online video advertising

Brussels, 14 November 2016 – Today, the European Interactive Digital Advertising Alliance (EDAA) launches new …

EDAA enhances transparency and user control for online video advertising Read More »

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MOAT is looking for a Marketing Manager in London

About Moat Moat is a brand intelligence and SaaS analytics company focused on transforming digital …

MOAT is looking for a Marketing Manager in London Read More »

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Member News: Adform RTB Trend Report Reveals Triple-Digital Growth In European Programmatic Advertising Market

19 May 2016, London – Adform’s RTB Trend Report Europe 2015 shows slower but sustained …

Member News: Adform RTB Trend Report Reveals Triple-Digital Growth In European Programmatic Advertising Market Read More »