Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

ix_logo_rgb_expanded-fullcolor_800

Index Exchange Renewed Mission

Automated media trading is now the norm for all desktop advertising, and if forecasts are …

Index Exchange Renewed Mission Read More »

screenshot-www.startuplithuania.lt 2017-12-02 16-51-14-352

Press Release: Sublime Skinz named as one of the fastest growing technology companies in France

Sublime Skinz ranked 19th in Deloitte’s prestigious 2017 Technology Fast 50 London, 27th November 2017, Sublime Skinz, …

Press Release: Sublime Skinz named as one of the fastest growing technology companies in France Read More »

iab turkey

Press release: The Platform of Trustworthy Ad On Digital to Fight Fraud

IAB Turkey, Turkish Advertising Agencies Association and Advertisers Association have established GUR, The Platform of …

Press release: The Platform of Trustworthy Ad On Digital to Fight Fraud Read More »

screenshot-www.indexexchange.com 2017-11-20 10-24-33-058

Press release: Index Exchange announces expansion into France

TORONTO & PARIS, Nov. 14, 2017 — Index Exchange announced today it’s expanding into France to …

Press release: Index Exchange announces expansion into France Read More »

screenshot- 2017-10-11 15-01-54-872

Press release: New AdRoll Research Finds 81% of Organisations Use Marketing Attribution

Global adoption of marketing attribution has increased though majority of business still struggle to act …

Press release: New AdRoll Research Finds 81% of Organisations Use Marketing Attribution Read More »

iab turkey

Press release: IAB Turkey releases 2017 half year digital ad revenue

DIGITAL AD REVENUES IN TURKEY INCREASED BY 14.6%, REACHING TO 1,063 BILLION* TL IN THE FIRST …

Press release: IAB Turkey releases 2017 half year digital ad revenue Read More »

ComScore

Press Release: comScore Opens Global Access to Free Viewability Measurement

Platform Now Available to Worldwide Advertisers, Publishers, Agencies and Ad Networks to Promote Trust and …

Press Release: comScore Opens Global Access to Free Viewability Measurement Read More »

Screen Shot 2017-09-08 at 12.31.28

Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience

Skin-based advertising company, Sublime Skinz, will reveal an enhanced mobile ad format at dmexco 2017 …

Member News: Sublime Skinz launches enhanced mobile video ad format to improve user experience Read More »

ComScore

Press release: comScore Introduces New MyMetrix Explore Data Exploration and Visualization Tool

MyMetrix Explore Gives Clients More Ways to Access, Analyze and Discover comScore Data RESTON, VA, …

Press release: comScore Introduces New MyMetrix Explore Data Exploration and Visualization Tool Read More »

1475487670-logoVerticalGris

Press release: Sublime Skinz strengthens its technology and creative expertise with the acquisition of Kpsule

Paris, July 20th 2017, Sublime Skinz – the leading solution for high-Impact non-intrusive digital advertising – …

Press release: Sublime Skinz strengthens its technology and creative expertise with the acquisition of Kpsule Read More »