Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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IAB Europe Press Statement on Brave Web Statement

Claims by Johnny Ryan of Brave that IAB Europe refused to respond to the DPC …

IAB Europe Press Statement on Brave Web Statement Read More »

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Video Advertising Grows Three Times Faster Than Display in Europe

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem recently …

Video Advertising Grows Three Times Faster Than Display in Europe Read More »

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The European Digital Advertising Market Continues on Its Growth Trajectory

Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …

The European Digital Advertising Market Continues on Its Growth Trajectory Read More »

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The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead

Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …

The European Paid-For Search Market: Stable Growth, but Structural Transformation Ahead Read More »

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Mobile continues to drive growth in European digital advertising

Last week, IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, …

Mobile continues to drive growth in European digital advertising Read More »

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IAB Europe Releases Full 2018 AdEx Benchmark Report

Brussels, 23 July 2019 – IAB Europe, the leading European-level industry association for the digital marketing …

IAB Europe Releases Full 2018 AdEx Benchmark Report Read More »

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Majority of marketers want to spend more on programmatic audio

Xaxis, in association with IAB Europe, finds 60% of marketers believe there is an opportunity …

Majority of marketers want to spend more on programmatic audio Read More »

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IAB Europe launches new Economic Trends Forum

IAB Europe is delighted to launch its new Economic Trends Forum. Led by Dr. Daniel Knapp, IAB Europe’s …

IAB Europe launches new Economic Trends Forum Read More »

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IAB Europe Press Statement on UK ICO’s AdTech Update Report

IAB Europe welcomes yesterday’s ‘Adtech Update Report’ issued by the UK Information Commissioner’s Office (ICO). …

IAB Europe Press Statement on UK ICO’s AdTech Update Report Read More »

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Interact 2019 – Europe’s Must-Attend Digital Advertising & Marketing Conference! – Highlights

On the 4-5 June in Warsaw, Poland, IAB Europe hosted its 13th edition of Interact, …

Interact 2019 – Europe’s Must-Attend Digital Advertising & Marketing Conference! – Highlights Read More »