Blog Archive

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!

Due to numerous requests for extra time, we are happy to announce that the deadline …

IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee

For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …

Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee Read More »

Just One Week To Go! Are You Entering Europe’s Leading Awards?

The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …

Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021

IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …

Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment

Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …

IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »

Network News: IAB Turkey – New Board Elected

IAB Turkey’s 6th  General Assembly Meeting was held on March 30, 2021. At the General …

Network News: IAB Turkey – New Board Elected Read More »

Member Guest Post with Xandr – The Free Internet Conundrum

In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …

Member Guest Post with Xandr – The Free Internet Conundrum Read More »

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For

In this week’s member guest blog post, we welcome Alex Hole, VP  Samsung Ads Europe, …

Member Guest Post with Samsung Ads – Go With the Show! How Audiences are Fragmenting Across VOD Platforms, and What Trends Advertisers Should Look For Read More »

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising

IAB Europe works to produce relevant guidance on the implementation of EU privacy and data …

GDPR Guidance: Legitimate Interests Assessments (LIA) for Digital Advertising Read More »

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IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0

CONFIRMS OVER 360 VENDORS NOW SUPPORT THE UPDATED FRAMEWORK INDUSTRY ON-TRACK FOR SWITCHOVER DEADLINE 2nd …

IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0 Read More »

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IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19

In the first of a series covering the effect of the ongoing outbreak of the …

IAB Europe’s Chief Economist Talks to ExchangeWire About The Impact of COVID-19 Read More »

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An Update on IAB Europe’s Flagship Event Interact

Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to …

An Update on IAB Europe’s Flagship Event Interact Read More »

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IAB Europe Publishes the first edition of its Digital Transformation Playbook

12 December 2019, Brussels:  IAB Europe, the leading European-level industry association for the digital advertising …

IAB Europe Publishes the first edition of its Digital Transformation Playbook Read More »

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IAB Europe statement on noyb.eu complaints to the CNIL, 10 December 2019

The noyb.eu press release and complaints erroneously suggest that IAB Europe’s Transparency & Consent Framework (TCF) is …

IAB Europe statement on noyb.eu complaints to the CNIL, 10 December 2019 Read More »

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IAB Europe announces results of its CMP compliance test

CONFIRMS 131 PLATFORMS HAVE PASSED AND MAY CONTINUE TO OPERATE 21 November 2019, London: IAB …

IAB Europe announces results of its CMP compliance test Read More »

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The Benefits of Implementing the Transparency & Consent Framework v2.0

First published here.   Following an inclement few months, which included the Information Commissioner’s Office …

The Benefits of Implementing the Transparency & Consent Framework v2.0 Read More »

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Nurturing the renaissance in audio advertising

First published here.   The industry needs to work together to convert the promises of …

Nurturing the renaissance in audio advertising Read More »

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IAB Europe publishes its Human Capital in the Digital Environment 2019 Report

In the absence of a strong digitally oriented formal education system, training needs to be …

IAB Europe publishes its Human Capital in the Digital Environment 2019 Report Read More »

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IAB Europe offers condolences on the passing of former European Data Protection Supervisor Giovanni Butarelli

IAB Europe would like to express its sadness at the passing of former European Data …

IAB Europe offers condolences on the passing of former European Data Protection Supervisor Giovanni Butarelli Read More »