Blog Archive

Help Us Uncover the State of Online Video with PubMatic

IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their …

Help Us Uncover the State of Online Video with PubMatic Read More »

IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Nick Welch was elected as the Chair of the Programmatic Trading Committee on 17th November …

IAB Europe Welcomes New Chair of the Programmatic Trading Committee Read More »

Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs

  In this week’s member-guest blog post, we hear from Filippo Gramigna, CEO at Audiencerate. …

Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs Read More »

Have Your Say in IAB Europe’s Annual Industry Polls

Have your say in IAB Europe’s Annual Industry Polls – Brand Safety and Post Third-Party …

Have Your Say in IAB Europe’s Annual Industry Polls Read More »

Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas

IAB Europe has three exciting Industry Insiders lined up for our listeners in the coming …

Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas Read More »

Member Guest Post with Criteo – Five Addressability Misconceptions in Advertising Today

In this week’s member-guest blog post, we hear from Joshua Koran, EVP, Data and Policy …

Member Guest Post with Criteo – Five Addressability Misconceptions in Advertising Today Read More »

E-commerce Germany Awards are back to business!

Despite a long break from physical events, E-commerce Germany is back and ready to go! …

E-commerce Germany Awards are back to business! Read More »

That’s a Wrap! Check Out the Virtual Programmatic Day Highlights

Let’s take a look back to 11th November when IAB Europe hosted the second Virtual …

That’s a Wrap! Check Out the Virtual Programmatic Day Highlights Read More »

The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee

Since Google announced that third-party cookies were to become obsolete – extended now to 2023 …

The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee Read More »

iab-logo

Member Guest Post with Didomi – How to Prepare for a Cookieless Future? It’s Time to Make Privacy Positive

In this week’s member-guest post, we hear from Amy Arnell, Content Marketing Specialist at Didomi, …

Member Guest Post with Didomi – How to Prepare for a Cookieless Future? It’s Time to Make Privacy Positive Read More »

iab-logo

IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing

Since the emergence of commerce, advertisers have harnessed the power of influence to persuade consumers …

IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing Read More »

iab-logo

Winners Announced for Europe’s Prestigious MIXX Awards and Research Awards 2021!

IAB Europe is delighted to announce the 2021 winners for our prestigious MIXX Awards Europe …

Winners Announced for Europe’s Prestigious MIXX Awards and Research Awards 2021! Read More »

iab-logo

IAB Europe’s AdEx Benchmark 2020 Study Reveals European Digital Advertising Market Achieved Positive Growth in 2020

DESPITE THE PANDEMIC, EUROPEAN DIGITAL ADVERTISING MARKET GREW BY 6.3% TO €69BN. Brussels, Belgium, 25th …

IAB Europe’s AdEx Benchmark 2020 Study Reveals European Digital Advertising Market Achieved Positive Growth in 2020 Read More »

iab-logo

Shortlist of Finalists Announced for Europe’s Leading Digital Advertising and Research Awards 2021!

Winners Will be Announced on 25th May! 20th May, 2021, Brussels, Belgium: IAB Europe is …

Shortlist of Finalists Announced for Europe’s Leading Digital Advertising and Research Awards 2021! Read More »

iab-logo

IAB Europe Virtual Programmatic Day (VPD) – H1 2021: Wrap-Up

IAB Europe’s first VPD of 2021 took place on 6th May and what an insightful …

IAB Europe Virtual Programmatic Day (VPD) – H1 2021: Wrap-Up Read More »

iab-logo

IAB Europe Releases Guide to Brand Safety in CTV

Authored by Industry Leaders from Across Europe Provides a European-Level Overview to Brand Safety in …

IAB Europe Releases Guide to Brand Safety in CTV Read More »

iab-logo

Member Guest Post with Admitad – More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries

In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad Affiliate Network, …

Member Guest Post with Admitad – More Than Fashion: How Paid Search and Affiliate Programmes Boost Textile Industries Read More »

iab-logo

IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up

On 29th April, IAB Europe hosted its first Virtual CTV Event of 2021.  The event …

IAB Europe’s Virtual CTV Event – H1 2021 Wrap-Up Read More »

iab-logo

Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year

UK media quality impacted amid turbulent times, according to the Media Quality Report H2 2020 …

Member Guest Post with IAS – The Importance of Adapting Strategies for Quality Following a Transformative Year Read More »