Blog Archive

Check Out Our Industry Insider Series on Trust and Transparency!

As part of our September Trust and Transparency event series, we are hosting a range …

Check Out Our Industry Insider Series on Trust and Transparency! Read More »

Catch Up on All of the Action From Our Trust & Transparency Series So Far!

This week we kicked off our brand new Trust and Transparency series and what a …

Catch Up on All of the Action From Our Trust & Transparency Series So Far! Read More »

Join Our Free Industry Insider Series on Trust and Transparency This Month!

As part of our Trust and Transparency event series throughout September, we will be hosting …

Join Our Free Industry Insider Series on Trust and Transparency This Month! Read More »

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

In this week’s member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares …

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate Read More »

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees!

The Summer might be over but we have a lot of exciting opportunities at IAB …

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees! Read More »

Member Guest Post with Samsung Ads – Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers

In this week’s member-guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, as …

Member Guest Post with Samsung Ads – Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers Read More »

Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses …

Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know Read More »

Brand Measurement in a Post Third-Party Cookie World – A Q&A With Experts From the Research Committee

2020 kicked off with one of the most fundamental changes to the online advertising industry, …

Brand Measurement in a Post Third-Party Cookie World – A Q&A With Experts From the Research Committee Read More »

IAB Europe Launches New TCF Vendor Compliance Programme

As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives …

IAB Europe Launches New TCF Vendor Compliance Programme Read More »

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AdEx 2020 Report – Key Facts & Stats You Need to Know

IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …

AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »

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Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate …

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021 Read More »

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IAB Europe Releases Full 2020 AdEx Benchmark Report To Reveal Digital Advertising Market Size

DETAILS ALL FACTORS CONTRIBUTING TO 6.3% ANNUAL GROWTH  ACROSS 28 EUROPEAN MARKETS, ONLY THREE REPORT …

IAB Europe Releases Full 2020 AdEx Benchmark Report To Reveal Digital Advertising Market Size Read More »

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Member Guest Post With Teads – What Does Creative Excellence On Mobile Really Look Like?

This week’s member guest post is written by Tead’s Global Creative VP, Bertrand “Coca” Cocallemen. …

Member Guest Post With Teads – What Does Creative Excellence On Mobile Really Look Like? Read More »

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Industry News: An Updated Timeline For Privacy Sandbox Milestones

Today, Google announced the revised timeline for the phasing out of third-party cookies, with new …

Industry News: An Updated Timeline For Privacy Sandbox Milestones Read More »

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Add Your Voice To The World’s First Global Diversity & Inclusion Census In Marketing

The World Federation of Advertisers (WFA) and its partners set up a Diversity and Inclusion …

Add Your Voice To The World’s First Global Diversity & Inclusion Census In Marketing Read More »

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IAB Europe’s Members Elect A New Board of Directors

Brussels, Belgium, 18th June, 2021: IAB Europe is delighted to announce that a new Board …

IAB Europe’s Members Elect A New Board of Directors Read More »

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Draft DSA IMCO & LIBE Reports: European Parliament Needs To Set DSA Work In The Context Of Existing EU Rules On Digital Advertising

Recent weeks have seen important milestones in both the European Parliament and the Council of …

Draft DSA IMCO & LIBE Reports: European Parliament Needs To Set DSA Work In The Context Of Existing EU Rules On Digital Advertising Read More »

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Member Guest Post with Comscore – The Future of Contextual CTV Targeting is Now

In this week’s member-guest blog post, we hear from Rachel Gantz, General Manager, Activation at …

Member Guest Post with Comscore – The Future of Contextual CTV Targeting is Now Read More »

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Member Guest Post with IAB Romania – Harnessing & Understanding the Audio Economy – the Need for Meaningful Content

In this week’s member-guest blog post, we caught up with IAB Romania’s Director Executive, Ioana …

Member Guest Post with IAB Romania – Harnessing & Understanding the Audio Economy – the Need for Meaningful Content Read More »