Blog Archive

New ‘Post Third-Party Cookie’ Taskforce for IAB Europe & National IAB Members

IAB Europe in partnership with IAB France are pleased to announce the launch of a …

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Interact Online! Meet The Speaker – Oliver Whitten, COO at Adform

On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …

Interact Online! Meet The Speaker – Oliver Whitten, COO at Adform Read More »

IAB Europe’s Chief Economist Discusses The Impact of COVID-19 on Ad Expenditure and The Digital New Normal

As part of its Global Ad Trends series, WARC spoke to industry leaders for insight …

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Interact Online! Meet The Speaker – Mark Howe, Managing Director EMEA Agencies at Google

On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …

Interact Online! Meet The Speaker – Mark Howe, Managing Director EMEA Agencies at Google Read More »

Annual IAB Europe Attitudes to Programmatic Survey is now open!

IAB Europe’s annual industry benchmark survey on the development of programmatic in Europe is now …

Annual IAB Europe Attitudes to Programmatic Survey is now open! Read More »

Member Guest Blog Post: Cookies and Chrome – putting the user first

Sharon Marshall, Director EMEA Partnerships Solutions – Data Trust at Google, spoke at the IAB …

Member Guest Blog Post: Cookies and Chrome – putting the user first Read More »

Transition Period for TCF v2.0 – Updated Timeline & New Deadline

As we approach the switch over from the Transparency & Consent Framework (TCF) v1.1 to …

Transition Period for TCF v2.0 – Updated Timeline & New Deadline Read More »

IAB Europe’s response to ISBA’s Programmatic Supply Chain Transparency Study

In response to the ISBA Programmatic Supply Chain Transparency study released in the UK today, …

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Interact Online with Industry Leaders on 3rd June – Register for free!

Given the current circumstances regarding the COVID-19 pandemic, IAB Europe took the decision to postpone …

Interact Online with Industry Leaders on 3rd June – Register for free! Read More »

IAB Europe Poll Results – The Impact of COVID-19 On Our Industry

IAB Europe Poll Results – The Impact of COVID-19 On Our Industry

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …

IAB Europe Poll Results – The Impact of COVID-19 On Our Industry Read More »

Vendor Insight: TCF v2.0 Switchover Q&A with Xandr

Vendor Insight: TCF v2.0 Switchover Q&A with Xandr

Want to know how one Vendor has successfully implemented version 2.0 of the Transparency & …

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Transition Period for TCF v2.0 – Updated Timeline

Transition Period for TCF v2.0 – Updated Timeline

As we approach the switch over from the Transparency & Consent Framework (TCF) v1.1 to …

Transition Period for TCF v2.0 – Updated Timeline Read More »

IAB Europe Member Google Offers Support for Publishers During COVID-19

IAB Europe Member Google Offers Support for Publishers During COVID-19

In our recent blog post, IAB Europe wrote about the need to support European Journalism …

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IAB Europe Launches Digital Advertising Effectiveness Framework

PROVIDES CLARITY & ADDRESSES BARRIERS FACED BY DIGITAL MEDIA INVESTORS 16th April 2020, Brussels: IAB …

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Interact Online – First Speaker Lineup Announced with Free Registration To Attend

Interact Online – First Speaker Lineup Announced with Free Registration To Attend

IAB Europe’s Flagship Event Interact is going virtual… Given the current circumstances regarding the COVID-19 …

Interact Online – First Speaker Lineup Announced with Free Registration To Attend Read More »

IAB Europe Backs ‘Don’t Block Quality European Journalism’

IAB Europe Backs ‘Don’t Block Quality European Journalism’

Whilst the world comes together to combat COVID-19, the need for quality news media has …

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The Final Sprint for TCF v2.0 Compliance is On!

The Final Sprint for TCF v2.0 Compliance is On!

When IAB Europe launched TCF v2.0 in August 2019, it was a huge achievement for …

The Final Sprint for TCF v2.0 Compliance is On! Read More »

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Take part in our latest industry poll – Impact of COVID-19 on the Digital Advertising & Marketing Industry

The digital advertising and marketing industry is by definition ever-evolving. The rise of programmatic, the …

Take part in our latest industry poll – Impact of COVID-19 on the Digital Advertising & Marketing Industry Read More »

IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0

IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0

CONFIRMS OVER 360 VENDORS NOW SUPPORT THE UPDATED FRAMEWORK INDUSTRY ON-TRACK FOR SWITCHOVER DEADLINE 2nd …

IAB Europe Underlines Positive Industry Uptake for The Transparency & Consent Framework (TCF) v2.0 Read More »