Blog Archive

The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee

The European Connected TV (CTV) market has soared in recent years to become one of …

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What’s in the Latest Cookie Guidance from Italy’s Garante?

This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …

What’s in the Latest Cookie Guidance from Italy’s Garante? Read More »

Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV

In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …

Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV Read More »

Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!

According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …

Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!

So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …

Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees! Read More »

IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up

On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …

IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up Read More »

AdEx 2020 Report – Key Facts & Stats You Need to Know

IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …

AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021

In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate …

Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021 Read More »

Member Guest Post With Teads – What Does Creative Excellence On Mobile Really Look Like?

This week’s member guest post is written by Tead’s Global Creative VP, Bertrand “Coca” Cocallemen. …

Member Guest Post With Teads – What Does Creative Excellence On Mobile Really Look Like? Read More »

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Interact Online 2021 – Industry Initiatives Highlights & Videos

On 25th May 2021, IAB Europe’s flagship event, Interact Online, kicked off with an afternoon …

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Interact Online 2021 – Policy & Data Protection Highlights & Videos

On 26th May 2021, IAB Europe’s flagship event, Interact Online, dived into an afternoon that …

Interact Online 2021 – Policy & Data Protection Highlights & Videos Read More »

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Interact Online 2021 – Standards & Frameworks Highlights & Videos

On 27th May 2021, IAB Europe’s flagship event, Interact Online, concluded with an afternoon that …

Interact Online 2021 – Standards & Frameworks Highlights & Videos Read More »

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Member Guest Post with Didomi – How to Prepare for a Cookieless Future? It’s Time to Make Privacy Positive

In this week’s member-guest post, we hear from Amy Arnell, Content Marketing Specialist at Didomi, …

Member Guest Post with Didomi – How to Prepare for a Cookieless Future? It’s Time to Make Privacy Positive Read More »

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IAB Europe & TikTok Release A Buyer’s Guide to Creator Marketing

Since the emergence of commerce, advertisers have harnessed the power of influence to persuade consumers …

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Winners Announced for Europe’s Prestigious MIXX Awards and Research Awards 2021!

IAB Europe is delighted to announce the 2021 winners for our prestigious MIXX Awards Europe …

Winners Announced for Europe’s Prestigious MIXX Awards and Research Awards 2021! Read More »

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IAB Europe’s AdEx Benchmark 2020 Study Reveals European Digital Advertising Market Achieved Positive Growth in 2020

DESPITE THE PANDEMIC, EUROPEAN DIGITAL ADVERTISING MARKET GREW BY 6.3% TO €69BN. Brussels, Belgium, 25th …

IAB Europe’s AdEx Benchmark 2020 Study Reveals European Digital Advertising Market Achieved Positive Growth in 2020 Read More »

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Shortlist of Finalists Announced for Europe’s Leading Digital Advertising and Research Awards 2021!

Winners Will be Announced on 25th May! 20th May, 2021, Brussels, Belgium: IAB Europe is …

Shortlist of Finalists Announced for Europe’s Leading Digital Advertising and Research Awards 2021! Read More »

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IAB Europe Virtual Programmatic Day (VPD) – H1 2021: Wrap-Up

IAB Europe’s first VPD of 2021 took place on 6th May and what an insightful …

IAB Europe Virtual Programmatic Day (VPD) – H1 2021: Wrap-Up Read More »

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IAB Europe Releases Guide to Brand Safety in CTV

Authored by Industry Leaders from Across Europe Provides a European-Level Overview to Brand Safety in …

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