Blog Archive

IAB Europe Launches New Retailer Only Council

  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …

IAB Europe Launches New Retailer Only Council Read More »

Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising

  According to the World Meteorological Organisation (WMO), the last 8 years have been the …

Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising Read More »

Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals

  In this week’s member guest blog post we hear from Tamara Jelic, Head of …

Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals Read More »

Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …

Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean? Read More »

DMEXCO 2023 – The Highlight Event of Digital Marketing

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …

DMEXCO 2023 – The Highlight Event of Digital Marketing Read More »

Back to School: 101 Industry Guidance to Prep You For the New Season

As summer vacations draw to a close and we gear up for an exciting new …

Back to School: 101 Industry Guidance to Prep You For the New Season Read More »

IAB Europe Welcomes New Retailers to its Retail Media Working Group

  IAB Europe is pleased to welcome three new retailer members to its Retail Media …

IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

  Join us for a special two part webinar series dedicated to Google Privacy Sandbox …

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google Read More »

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced …

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee Read More »

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Help Shape the Future of Retail Media: Take Part in Our Retail Media Standards Survey Today!

At the end of 2022, we created a new Retail Media Working group that aims …

Help Shape the Future of Retail Media: Take Part in Our Retail Media Standards Survey Today! Read More »

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Dive Into IAB Europe’s H1 2023 Highlights!

  With summer in full swing and the end of H1 here, we look back …

Dive Into IAB Europe’s H1 2023 Highlights! Read More »

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AdEx 2022 Report – Key Facts & Stats Videos

IAB Europe’s Widely-Anticipated 2022 AdEx Benchmark Report is Now Live! Released on 13th July 2023, …

AdEx 2022 Report – Key Facts & Stats Videos Read More »

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IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe

Report details all factors contributing to 9.8% annual growth Digital Audio fuels strongest format growth …

IAB Europe Releases Full AdEx Benchmark 2022 Report to Reveal Another Year of Strong Digital Advertising Market Growth in Europe Read More »

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Uncover the Latest Attitudes to Programmatic Advertising: Participate in Our Survey Today!

  Are you ready to dive into the ever-evolving world of programmatic advertising? We’re excited …

Uncover the Latest Attitudes to Programmatic Advertising: Participate in Our Survey Today! Read More »

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Understanding the Transparency & Consent Framework v2.2 

  Dated: 24 June 2023 In order to respond to the changes and needs of the …

Understanding the Transparency & Consent Framework v2.2  Read More »

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Contractor Vacancy at IAB Europe – CO₂ Emissions in the Digital Advertising Supply Chain Measurement Framework Mapping & Gap Analysis

CO₂ Emissions in the Digital Advertising Supply Chain: Call for Proposals to Complete a Measurement …

Contractor Vacancy at IAB Europe – CO₂ Emissions in the Digital Advertising Supply Chain Measurement Framework Mapping & Gap Analysis Read More »

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That’s a Wrap! Check Out the Event Highlights & Videos From Interact 2023

On 23rd-24th May we hosted our annual flagship event Interact in Madrid, where we brought …

That’s a Wrap! Check Out the Event Highlights & Videos From Interact 2023 Read More »

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Interact 2023 – Day Two Highlights

On 23rd-24th May we hosted our annual flagship event Interact in Madrid, where we brought …

Interact 2023 – Day Two Highlights Read More »

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Interact 2023 – Day One Highlights

On 23rd-24th May we hosted our annual flagship event Interact in Madrid, where we brought …

Interact 2023 – Day One Highlights Read More »

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IAB Europe Releases European Common Commitment for Sustainable Digital Advertising

IAB Common Commitment agreement signed by National IABs and Federations shows alignment on a work …

IAB Europe Releases European Common Commitment for Sustainable Digital Advertising Read More »

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Member Guest Post with IAB Turkey: Interact 2023 – Madrid Diaries

  This week’s member guest blog post is from Ilhan Demir, Academy Manager at IAB …

Member Guest Post with IAB Turkey: Interact 2023 – Madrid Diaries Read More »