Blog Archive

IAB Europe Launches New Retailer Only Council

  IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …

IAB Europe Launches New Retailer Only Council Read More »

Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising

  According to the World Meteorological Organisation (WMO), the last 8 years have been the …

Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising Read More »

Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals

  In this week’s member guest blog post we hear from Tamara Jelic, Head of …

Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals Read More »

Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?

  In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …

Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean? Read More »

DMEXCO 2023 – The Highlight Event of Digital Marketing

  On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …

DMEXCO 2023 – The Highlight Event of Digital Marketing Read More »

Back to School: 101 Industry Guidance to Prep You For the New Season

As summer vacations draw to a close and we gear up for an exciting new …

Back to School: 101 Industry Guidance to Prep You For the New Season Read More »

IAB Europe Welcomes New Retailers to its Retail Media Working Group

  IAB Europe is pleased to welcome three new retailer members to its Retail Media …

IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google

  Join us for a special two part webinar series dedicated to Google Privacy Sandbox …

IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google Read More »

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee

  Programmatic advertising has transformed the way digital ads are bought and sold. First introduced …

Unveiling the Value of Programmatic Advertising: Insights From IAB Europe’s Programmatic Trading Committee Read More »

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Empowering Digital Creativity: Key Highlights and Insights at DMEXCO 2023

  When DMEXCO opens its doors in Cologne on September 20 and 21, the big …

Empowering Digital Creativity: Key Highlights and Insights at DMEXCO 2023 Read More »

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IAB Europe’s Unmissable Upcoming H2 Events!

  Summer may be coming to an end but fear not as we have a …

IAB Europe’s Unmissable Upcoming H2 Events! Read More »

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Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing

  In this week’s member guest blog post we caught up with James Allison, Director …

Member Guest Post with Advertima: Retail Media is Revitalising – Not Replacing – Trade Marketing Read More »

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Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential

  In the rapidly evolving digital advertising landscape, new buzzwords continually emerge. One such term …

Unpacking Omnichannel: Debunking Misconceptions & Exploring its True Potential Read More »

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Digital Services Act is an Opportunity for Industry Standardization

  IAB Europe’s DSA Taskforce Actively Working to Support Compliance Efforts, Open For Members to …

Digital Services Act is an Opportunity for Industry Standardization Read More »

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Unlock a More Sustainable Future: Introducing Our New Guide to Sustainable Business Decision-Making

We’re excited to announce the release of our latest Guide to Improving Sustainable Business Decision-Making …

Unlock a More Sustainable Future: Introducing Our New Guide to Sustainable Business Decision-Making Read More »

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IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry

27th July 2023, Brussels, Belgium, IAB Europe, the leading European-level industry association for the digital …

IAB Europe Releases Guide to Improving Sustainable Business Decision-Making in the Digital Advertising Industry Read More »

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Unveiling the Evolution of Digital Audio Advertising in Europe: Six Key Insights from the 2023 Report

  We are thrilled to share the release of our much-anticipated The Evolution of Digital …

Unveiling the Evolution of Digital Audio Advertising in Europe: Six Key Insights from the 2023 Report Read More »

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IAB Europe & GroupM Nexus Launch The Evolution of Digital Audio Advertising in Europe Report 2023 – Press Release

  Two-thirds of European marketers rank audio’s ability to enhance wider media plans as the …

IAB Europe & GroupM Nexus Launch The Evolution of Digital Audio Advertising in Europe Report 2023 – Press Release Read More »

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Vacancy at IAB Europe – Digital Advertising Product Manager

Scope of the role IAB Europe has a new opening for a full-time Digital Advertising …

Vacancy at IAB Europe – Digital Advertising Product Manager Read More »

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Member Guest Blog with Taboola: Video Ad Dollars Under The Microscope – The Quest for Supply Path Transparency

  In this week’s member guest blog post we caught up with Nadav Perry, VP …

Member Guest Blog with Taboola: Video Ad Dollars Under The Microscope – The Quest for Supply Path Transparency Read More »

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Help Shape the Future of Retail Media: Take Part in Our Retail Media Standards Survey Today!

At the end of 2022, we created a new Retail Media Working group that aims …

Help Shape the Future of Retail Media: Take Part in Our Retail Media Standards Survey Today! Read More »