Blog Archive
Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0
The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all …
Member Guest Blog: Admitad owner invests $3M in LetyShops
Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …
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TCF v2.0 – Are you Ready for the Switchover? Just Two Weeks To Go!
On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …
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IAB Europe talks to WARC about using digital advertising to deliver brand outcomes
WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …
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Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors
Are you a vendor and want to know how to implement the TCF? Check Out …
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New Member Research – SpotX’s Connected TV Viewership Report
Connected television (CTV) has been considered the new kid on the block since its emergence …
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IAB Europe’s Channels & Formats Taskforce Starts Work On New Buyers Guide to Digital Audio
At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …
New Member Research – Facebook’s ‘Global State of Small Business Report’
Small businesses are the heart of our communities – and they are the unsung heroes …
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Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)
The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, …
Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2) Read More »
Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)
The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, …
Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2) Read More »
Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data
Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …
Member Guest Blog Post: Responsible Marketing with First-Party Data
Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …
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IAB Bulgaria MIXX Awards 2020 Winners
On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …
Dispelling some myths about the Transparency and Consent Framework v2.0
The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …
Dispelling some myths about the Transparency and Consent Framework v2.0 Read More »
Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy
Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on …
5 Things We Learnt From The Great Digital Debate Webinar
5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …
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IAB Europe releases annual Attitudes to Digital Video Advertising Report
Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked …
IAB Europe releases annual Attitudes to Digital Video Advertising Report Read More »
IAB Europe Comments On The Ruling Of The French Conseil d’Etat
IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …
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