Blog Archive
The Programmatic CTV Opportunity in Europe: A Q&A with Experts from the Programmatic Trading Committee
The European Connected TV (CTV) market has soared in recent years to become one of …
What’s in the Latest Cookie Guidance from Italy’s Garante?
This week’s guest editors are Filip Sedefov, Legal Director for Privacy at IAB Europe & …
What’s in the Latest Cookie Guidance from Italy’s Garante? Read More »
Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV
In this week’s member-guest post, we hear from Stephanie Hanson, Offering Manager at OneTrust as …
Member Guest Post with OneTrust – Brave New World: How to Bring Privacy to CTV Read More »
Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey!
According to the recently released AdEx 2020 study, the European digital ad market is now programmatic …
Take Part in IAB Europe’s Attitudes to Programmatic Advertising Survey! Read More »
Looking to Get More Involved in Industry & Policy Initiatives? Make It Your Summer Resolution to Join Our Committees!
So far this year, IAB Europe’s committees and taskforces have produced some incredible outputs. From …
IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up
On 6th July, IAB Europe hosted its first Digital Audio Day of 2021. The event …
IAB Europe’s Digital Audio Day – H1 2021 Wrap-Up Read More »
AdEx 2020 Report – Key Facts & Stats You Need to Know
IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world …
AdEx 2020 Report – Key Facts & Stats You Need to Know Read More »
Member Guest Post with Admitad – Back in Fashion: Online Sales in the Fashion Industry in Europe Increase in the First Half of 2021
In this week’s member-guest post, we hear from Igor Gubin, Region Manager, Europe at Admitad Affiliate …
Member Guest Post With Teads – What Does Creative Excellence On Mobile Really Look Like?
This week’s member guest post is written by Tead’s Global Creative VP, Bertrand “Coca” Cocallemen. …
Member Guest Post With Teads – What Does Creative Excellence On Mobile Really Look Like? Read More »
IAB Europe Releases Full 2020 AdEx Benchmark Report To Reveal Digital Advertising Market Size
DETAILS ALL FACTORS CONTRIBUTING TO 6.3% ANNUAL GROWTH ACROSS 28 EUROPEAN MARKETS, ONLY THREE REPORT …
Member Guest Post With Teads – What Does Creative Excellence On Mobile Really Look Like?
This week’s member guest post is written by Tead’s Global Creative VP, Bertrand “Coca” Cocallemen. …
Member Guest Post With Teads – What Does Creative Excellence On Mobile Really Look Like? Read More »
Industry News: An Updated Timeline For Privacy Sandbox Milestones
Today, Google announced the revised timeline for the phasing out of third-party cookies, with new …
Industry News: An Updated Timeline For Privacy Sandbox Milestones Read More »
Add Your Voice To The World’s First Global Diversity & Inclusion Census In Marketing
The World Federation of Advertisers (WFA) and its partners set up a Diversity and Inclusion …
Add Your Voice To The World’s First Global Diversity & Inclusion Census In Marketing Read More »
IAB Europe’s Members Elect A New Board of Directors
Brussels, Belgium, 18th June, 2021: IAB Europe is delighted to announce that a new Board …
IAB Europe’s Members Elect A New Board of Directors Read More »
Draft DSA IMCO & LIBE Reports: European Parliament Needs To Set DSA Work In The Context Of Existing EU Rules On Digital Advertising
Recent weeks have seen important milestones in both the European Parliament and the Council of …
Member Guest Post with Comscore – The Future of Contextual CTV Targeting is Now
In this week’s member-guest blog post, we hear from Rachel Gantz, General Manager, Activation at …
Member Guest Post with Comscore – The Future of Contextual CTV Targeting is Now Read More »
Member Guest Post with IAB Romania – Harnessing & Understanding the Audio Economy – the Need for Meaningful Content
In this week’s member-guest blog post, we caught up with IAB Romania’s Director Executive, Ioana …
IAB Europe, TCF and NOYB’s War On Cookie Banners
This week’s guest editor for the IAB Europe blog is IAB Europe’s Legal Director, Filip …
IAB Europe, TCF and NOYB’s War On Cookie Banners Read More »