Blog Archive

Publishers – Fine-Tune Your Switch Over To The Transparency & Consent Framework (TCF) v2.0

The Transparency and Consent Framework (TCF) consists of Policies and Technical Specifications that assist all …

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Member Guest Blog: Admitad owner invests $3M in LetyShops

Author: Alexander Bachmann, Owner of AB Capital Group and Founder/CEO of Admitad LetyShops cashback service …

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TCF v2.0 – Are you Ready for the Switchover? Just Two Weeks To Go!

On the 15th August, The Transparency & Consent Framework (TCF) v1.1 will be depleted and …

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IAB Europe talks to WARC about using digital advertising to deliver brand outcomes

WARC spoke to IAB Europe’s Marketing and Industry Programmes Manager, Marie-Clare Puffett, about the importance …

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Practical Implementation of the Transparency & Consent Framework (TCF) v2.0 for Vendors

Are you a vendor and want to know how to implement the TCF? Check Out …

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New Member Research – SpotX’s Connected TV Viewership Report

Connected television (CTV) has been considered the new kid on the block since its emergence …

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IAB Europe’s Channels & Formats Taskforce Starts Work On New Buyers Guide to Digital Audio

At the beginning of the year, IAB Europe’s Brand Advertising Committee launched a new Taskforce …

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New Member Research – Facebook’s ‘Global State of Small Business Report’

Small businesses are the heart of our communities – and they are the unsung heroes …

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Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, …

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Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

Dispelling Some Myths About The Transparency and Consent Framework v2.0 (Part 2)

The IAB Europe Transparency and Consent Framework (TCF) was created to help companies that serve, …

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Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Member Guest Blog Post: Adform, Sanoma and partners test Programmatic Buying based on First-Party Data

Adform, Dagmar, IPG Media Brands and Sanoma have developed a Proof of Concept and are …

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Member Guest Blog Post: Responsible Marketing with First-Party Data

Member Guest Blog Post: Responsible Marketing with First-Party Data

Mark Howe, Managing Director, EMEA, Agencies & Industry Relations, Google As I discussed at IAB …

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IAB Bulgaria MIXX Awards 2020 Winners

IAB Bulgaria MIXX Awards 2020 Winners

On the 30th of June, IAB Bulgaria awarded the best digital campaigns in Bulgaria in …

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Dispelling some myths about the Transparency and Consent Framework v2.0

Dispelling some myths about the Transparency and Consent Framework v2.0

The Transparency and Consent Framework (TCF) was created to help companies that serve, measure and …

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Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Marketing Professionals Urge Apple to Adopt Standards Promoting Interoperability and More Predictable User Privacy

Following Apple’s announcement that it has decided to maintain IDFA and extend its influence on …

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5 Things We Learnt From The Great Digital Debate Webinar

5 Things We Learnt From The Great Digital Debate Webinar

5 Things We Learnt From The Great Digital Debate with Tom Kershaw (CTO, Magnite) and …

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IAB Europe releases annual Attitudes to Digital Video Advertising Report

IAB Europe releases annual Attitudes to Digital Video Advertising Report

Digital Video Key Channel for Brand Building and Driving Sales Addressable and Connected TV earmarked …

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IAB Europe Comments On The Ruling Of The French Conseil d’Etat

IAB Europe Comments On The Ruling Of The French Conseil d’Etat

IAB Europe has taken note of last week’s decision by the Conseil d’État, France’s highest …

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Protected: Guest Blog Post – Where Facebook Stands

Protected: Guest Blog Post – Where Facebook Stands

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