Blog Archive
Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee!
Our committees are the backbone of our organisation. These groups bring together industry leaders and …
Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee! Read More »
Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy
IAB Europe is recruiting a full-time Digital Advertising Privacy Officer to join its growing Brussels-based …
Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy Read More »
Interact 2022 Attendee Tells All
On 25th and 26th May 2022, IAB Europe hosted its annual, flagship event, Interact, in …
Interact 2022 – That’s a Wrap!
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …
Interact 2022 – Day Two Highlights
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …
Interact 2022 – Day One Highlights
On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …
Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards!
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is …
Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards! Read More »
Virtual Programmatic Day Wrap Up!
Well, that’s a wrap on the first Virtual Programmatic Day of 2022! The event brought …
Digital advertising, a key driver for Europe’s digital economy
Advertising is essential to the success of the European digital market. It has a key …
Digital advertising, a key driver for Europe’s digital economy Read More »
IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum
Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published …
IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum Read More »
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs
This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …
IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »
Brand Builders, a suite of six recommended brand advertising formats
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …
Brand Builders, a suite of six recommended brand advertising formats Read More »
Online behavioural advertising self-regulatory programme gains traction across Europe in 2014
2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater …
New IAB Europe Library illustrates effectiveness of digital for branding campaigns
IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more …
New IAB Europe Library illustrates effectiveness of digital for branding campaigns Read More »
Mobile is unlocking new advertising budgets
The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile …
IAB Europe publishes Viewable Impressions White Paper
IAB Europe has published a White Paper on viewable impressions today as an important step …
IAB Europe publishes Viewable Impressions White Paper Read More »
IAB Europe White Paper: Viewable Impressions
This White Paper on viewable impressions is as an important step in IAB Europe’s strategy …
IAB Europe Report: European Agency Snapshot Study
The European Agency Snapshot study gives a real insight into current knowledge of mobile advertising and …
IAB Europe Report: European Agency Snapshot Study Read More »