Blog Archive

Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee!

Our committees are the backbone of our organisation. These groups bring together industry leaders and …

Get Involved In Industry & Policy Initiatives – Join An IAB Europe Committee! Read More »

Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy

IAB Europe is recruiting a full-time Digital Advertising Privacy Officer to join its growing Brussels-based …

Join the IAB Europe Team! Digital Advertising Privacy Officer Vacancy Read More »

Interact 2022 Attendee Tells All

On 25th and 26th May 2022, IAB Europe hosted its annual, flagship event, Interact, in …

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Interact 2022 – That’s a Wrap!

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

Interact 2022 – That’s a Wrap! Read More »

Interact 2022 – Day Two Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

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Interact 2022 – Day One Highlights

On 25th and 26th May 2022, IAB Europe hosted its flagship annual event in Madrid! …

Interact 2022 – Day One Highlights Read More »

Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards!

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, is …

Winners Announced for IAB Europe’s Prestigious 2022 MIXX Awards and Research Awards! Read More »

Virtual Programmatic Day Wrap Up!

Well, that’s a wrap on the first Virtual Programmatic Day of 2022! The event brought …

Virtual Programmatic Day Wrap Up! Read More »

Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee

Across the month of April, IAB Europe kick-started key topics of corporate responsibility in the …

Diversity & Inclusion Blog Series: A Q&A on the importance of Diversity & Inclusion in the Digital Advertising Workplace with IAB Europe’s Programmatic Trading Committee Read More »

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Digital advertising, a key driver for Europe’s digital economy

Advertising is essential to the success of the European digital market. It has a key …

Digital advertising, a key driver for Europe’s digital economy Read More »

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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published …

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IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs

This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …

IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »

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Brand Builders, a suite of six recommended brand advertising formats

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …

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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater …

Online behavioural advertising self-regulatory programme gains traction across Europe in 2014 Read More »

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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more …

New IAB Europe Library illustrates effectiveness of digital for branding campaigns Read More »

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Mobile is unlocking new advertising budgets

The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile …

Mobile is unlocking new advertising budgets Read More »

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IAB Europe publishes Viewable Impressions White Paper

IAB Europe has published a White Paper on viewable impressions today as an important step …

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IAB Europe White Paper: Viewable Impressions

This White Paper on viewable impressions is as an important step in IAB Europe’s strategy …

IAB Europe White Paper: Viewable Impressions Read More »

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IAB Europe Report: European Agency Snapshot Study

The European Agency Snapshot study gives a real insight into current knowledge of mobile advertising and …

IAB Europe Report: European Agency Snapshot Study Read More »