Blog Archive

Help Us Uncover the State of Online Video with PubMatic

IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their …

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IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Nick Welch was elected as the Chair of the Programmatic Trading Committee on 17th November …

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Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs

  In this week’s member-guest blog post, we hear from Filippo Gramigna, CEO at Audiencerate. …

Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs Read More »

Have Your Say in IAB Europe’s Annual Industry Polls

Have your say in IAB Europe’s Annual Industry Polls – Brand Safety and Post Third-Party …

Have Your Say in IAB Europe’s Annual Industry Polls Read More »

Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas

IAB Europe has three exciting Industry Insiders lined up for our listeners in the coming …

Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas Read More »

Member Guest Post with Criteo – Five Addressability Misconceptions in Advertising Today

In this week’s member-guest blog post, we hear from Joshua Koran, EVP, Data and Policy …

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E-commerce Germany Awards are back to business!

Despite a long break from physical events, E-commerce Germany is back and ready to go! …

E-commerce Germany Awards are back to business! Read More »

That’s a Wrap! Check Out the Virtual Programmatic Day Highlights

Let’s take a look back to 11th November when IAB Europe hosted the second Virtual …

That’s a Wrap! Check Out the Virtual Programmatic Day Highlights Read More »

The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee

Since Google announced that third-party cookies were to become obsolete – extended now to 2023 …

The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee Read More »

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IAB Europe launches Digital Innovation Showcase Europe (DISE)

On 3 December 2014, IAB Europe celebrated the official launch of Digital Innovation Showcase Europe …

IAB Europe launches Digital Innovation Showcase Europe (DISE) Read More »

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BVDW, IAB Austria and IAB Switzerland – DACH Study 2014 – Digital usage trends in Germany, Austria and Switzerland

The BVDW, IAB Austria and IAB Switzerland study on Internet use in the DACH region …

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Online Ad Spend Studies from local IABs

Online ad spend: IAB Romania H1 2014 report The IAB Romania digital ad spend report …

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IAB Europe launches the Multi-Device and Connected World Library of Research

This library brings the most recent best practice multi-device and cross market studies together in …

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IAB Europe Report: European Online Advertising Spend 2014

IAB Europe, in collaboration with IHS Technology, has published the AdEx Benchmark 2014 Report – …

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IAB Europe Report: Brand advertisers’ priorities for digital measurement

This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising …

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The Consumer Barometer tool

The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has …

The Consumer Barometer tool Read More »

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IAB Europe Report: European Programmatic Market Sizing 2013

The 2013 report reveals that the European programmatic market leaped 111% from €0.98bn in 2012 …

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IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 …

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Read More »

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IAB Europe White Paper: Introduction to Programmatic Trading

The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of …

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