Blog Archive

Check Out Our Industry Insider Series on Trust and Transparency!

As part of our September Trust and Transparency event series, we are hosting a range …

Check Out Our Industry Insider Series on Trust and Transparency! Read More »

Catch Up on All of the Action From Our Trust & Transparency Series So Far!

This week we kicked off our brand new Trust and Transparency series and what a …

Catch Up on All of the Action From Our Trust & Transparency Series So Far! Read More »

Join Our Free Industry Insider Series on Trust and Transparency This Month!

As part of our Trust and Transparency event series throughout September, we will be hosting …

Join Our Free Industry Insider Series on Trust and Transparency This Month! Read More »

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

In this week’s member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares …

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate Read More »

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees!

The Summer might be over but we have a lot of exciting opportunities at IAB …

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees! Read More »

Member Guest Post with Samsung Ads – Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers

In this week’s member-guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, as …

Member Guest Post with Samsung Ads – Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers Read More »

Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses …

Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know Read More »

Brand Measurement in a Post Third-Party Cookie World – A Q&A With Experts From the Research Committee

2020 kicked off with one of the most fundamental changes to the online advertising industry, …

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IAB Europe Launches New TCF Vendor Compliance Programme

As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives …

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IAB Europe Report: Brand advertisers’ priorities for digital measurement

This report from IAB Europe reveals that brand advertisers seek consumer insight and viewable advertising …

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The Consumer Barometer tool

The Consumer Barometer is available with up-to-date digital consumer insights across 56 countries. Google has …

The Consumer Barometer tool Read More »

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IAB Europe Report: European Programmatic Market Sizing 2013

The 2013 report reveals that the European programmatic market leaped 111% from €0.98bn in 2012 …

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IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 …

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 Read More »

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IAB Europe White Paper: Introduction to Programmatic Trading

The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of …

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IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …

IAB Europe Report: Priorities for Digital Measurement Read More »

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IAB Europe’s Research Awards Winners 2014

IAB Europe is delighted to announce the winners for its 2014 Research Awards, sponsored by …

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IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …

IAB Europe Brand Builders Executive Summary Read More »

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How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs …

How has the Directive been transposed across Europe? Read More »

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Millward Brown Research: AdReaction Video Creative in a Digital World

Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …

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