Blog Archive

Interested In Joining IAB Europe’s New Technical Committee?

IAB Europe is excited to announce the launch of the IAB Europe Technical Committee and …

Interested In Joining IAB Europe’s New Technical Committee? Read More »

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey

IAB Europe is inviting all advertisers and agencies to answer the 2021  In-Housing Survey! Take …

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey Read More »

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network.

Disinformation is not just a 2021 buzzword, it’s a worrying new social challenge that’s been …

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network. Read More »

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event

On September 28, IAB Europe hosted the headline event of our Trust and Transparency series …

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event Read More »

Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center

Throughout September, IAB Europe has been hosting a series of virtual events, podcasts and blogs …

Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center Read More »

More Free Industry Insider Webinars on Trust and Transparency For You to Join!

As part of our Trust and Transparency event series, we are hosting a range of Industry …

More Free Industry Insider Webinars on Trust and Transparency For You to Join! Read More »

Check Out Our Industry Insider Series on Trust and Transparency!

As part of our September Trust and Transparency event series, we hosted a range of …

Check Out Our Industry Insider Series on Trust and Transparency! Read More »

Catch Up on All of the Action From Our Trust & Transparency Series So Far!

This week we kicked off our brand new Trust and Transparency series and what a …

Catch Up on All of the Action From Our Trust & Transparency Series So Far! Read More »

Join Our Free Industry Insider Series on Trust and Transparency This Month!

As part of our Trust and Transparency event series throughout September, we will be hosting …

Join Our Free Industry Insider Series on Trust and Transparency This Month! Read More »

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Ensuring Europe’s future data protection regime is aligned to a bold Digital Single Market strategy

The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European …

Ensuring Europe’s future data protection regime is aligned to a bold Digital Single Market strategy Read More »

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IAB Europe launches Mobile Brand Builders

The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers …

IAB Europe launches Mobile Brand Builders Read More »

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IAB Europe Mobile Brand Builders

IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer …

IAB Europe Mobile Brand Builders Read More »

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Digital advertising, a key driver for Europe’s digital economy

Advertising is essential to the success of the European digital market. It has a key …

Digital advertising, a key driver for Europe’s digital economy Read More »

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IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published …

IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum Read More »

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IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs

This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …

IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »

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Brand Builders, a suite of six recommended brand advertising formats

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …

Brand Builders, a suite of six recommended brand advertising formats Read More »

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Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater …

Online behavioural advertising self-regulatory programme gains traction across Europe in 2014 Read More »

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New IAB Europe Library illustrates effectiveness of digital for branding campaigns

IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more …

New IAB Europe Library illustrates effectiveness of digital for branding campaigns Read More »

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Mobile is unlocking new advertising budgets

The IAB Agency Snapshot study gives a real insight into the current knowledge of mobile …

Mobile is unlocking new advertising budgets Read More »