IAB Europe Launches new Retailer Only Council to Advance its work on Retail Media …
Blog Archive
Guest Member Blog Post with IMPACT+ – How to Reduce the Carbon Impact of Your Digital Advertising
According to the World Meteorological Organisation (WMO), the last 8 years have been the …
Guest Member Blog Post with Coinis – Unlocking The Power of Affiliate Marketing for Businesses & Individuals
In this week’s member guest blog post we hear from Tamara Jelic, Head of …
Guest Member Blog Post with Freewheel – Video’s Million-Pound Question: What Does ‘Premium Video’ Really Mean?
In this week’s member guest blog post, we hear from Emmanuel Josserand, Senior Director, …
DMEXCO 2023 – The Highlight Event of Digital Marketing
On September 20 & 21, 2023, DMEXCO will be opening its doors to leading …
DMEXCO 2023 – The Highlight Event of Digital Marketing Read More »
Back to School: 101 Industry Guidance to Prep You For the New Season
As summer vacations draw to a close and we gear up for an exciting new …
Back to School: 101 Industry Guidance to Prep You For the New Season Read More »
IAB Europe Welcomes New Retailers to its Retail Media Working Group
IAB Europe is pleased to welcome three new retailer members to its Retail Media …
IAB Europe Welcomes New Retailers to its Retail Media Working Group Read More »
IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google
Join us for a special two part webinar series dedicated to Google Privacy Sandbox …
IAB Europe’s Privacy Sandbox Testing Webinar Series in Collaboration with Google Read More »
IAB Europe Report: European Programmatic Market Sizing 2013
The 2013 report reveals that the European programmatic market leaped 111% from €0.98bn in 2012 …
IAB Europe Report: European Programmatic Market Sizing 2013 Read More »
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014
IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 …
IAB Europe White Paper: Introduction to Programmatic Trading
The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of …
IAB Europe White Paper: Introduction to Programmatic Trading Read More »
IAB Europe Report: Priorities for Digital Measurement
Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …
IAB Europe Report: Priorities for Digital Measurement Read More »
IAB Europe’s Research Awards Winners 2014
IAB Europe is delighted to announce the winners for its 2014 Research Awards, sponsored by …
IAB Europe Brand Builders Executive Summary
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …
How has the Directive been transposed across Europe?
The chart below has been compiled by IAB Europe with the support of national IABs …
How has the Directive been transposed across Europe? Read More »
Millward Brown Research: AdReaction Video Creative in a Digital World
Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …
Millward Brown Research: AdReaction Video Creative in a Digital World Read More »
IAB Europe Reports: European Advertising spend 2008-2013
Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …
IAB Europe Reports: European Advertising spend 2008-2013 Read More »
IAB Report: Global Mobile Advertising Revenue 2013
Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …
IAB Report: Global Mobile Advertising Revenue 2013 Read More »
IAB Report: Global Mobile Advertising Revenue 2012
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …
IAB Report: Global Mobile Advertising Revenue 2012 Read More »