Blog Archive

Check Out Our Industry Insider Series on Trust and Transparency!

As part of our September Trust and Transparency event series, we are hosting a range …

Check Out Our Industry Insider Series on Trust and Transparency! Read More »

Catch Up on All of the Action From Our Trust & Transparency Series So Far!

This week we kicked off our brand new Trust and Transparency series and what a …

Catch Up on All of the Action From Our Trust & Transparency Series So Far! Read More »

Join Our Free Industry Insider Series on Trust and Transparency This Month!

As part of our Trust and Transparency event series throughout September, we will be hosting …

Join Our Free Industry Insider Series on Trust and Transparency This Month! Read More »

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate

In this week’s member-guest blog post, Fiona Ellis-Smith, Associate Director, Advertiser Solutions at PubMatic shares …

Member Guest Post with PubMatic – Audience Addressability is the Digital Advertising Industry’s Opportunity to Reset, Rethink, and Reinvigorate Read More »

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees!

The Summer might be over but we have a lot of exciting opportunities at IAB …

Looking to Get More Involved with IAB Europe Post-Summer? Join Our Committees! Read More »

Member Guest Post with Samsung Ads – Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers

In this week’s member-guest blog post, we welcome Alex Hole, VP Samsung Ads Europe, as …

Member Guest Post with Samsung Ads – Behind the Screens: How the Pandemic Has Supercharged Gaming Amongst UK Consumers Read More »

Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know

In our latest member guest blog post, Jane Handel, Product Marketing Manager at Smaato discusses …

Member Guest Post with Smaato – Five Key Trends in Digital Ad Tech Every Publisher and Marketer Should Know Read More »

Brand Measurement in a Post Third-Party Cookie World – A Q&A With Experts From the Research Committee

2020 kicked off with one of the most fundamental changes to the online advertising industry, …

Brand Measurement in a Post Third-Party Cookie World – A Q&A With Experts From the Research Committee Read More »

IAB Europe Launches New TCF Vendor Compliance Programme

As the managing organisation of the Transparency & Consent Framework (TCF), IAB Europe constantly strives …

IAB Europe Launches New TCF Vendor Compliance Programme Read More »

Screen Shot 2016-01-26 at 11.51.15 AM

Shortlist of finalists announced for IAB Europe’s Research Awards 2015

Brussels, 7 May 2015 – IAB Europe is delighted to announce the shortlist of finalists …

Shortlist of finalists announced for IAB Europe’s Research Awards 2015 Read More »

startup-849804_640

Ensuring Europe’s future data protection regime is aligned to a bold Digital Single Market strategy

The Industry Coalition for Data Protection (ICDP) looks forward to the publication of the European …

Ensuring Europe’s future data protection regime is aligned to a bold Digital Single Market strategy Read More »

telephone-586266_1280

IAB Europe launches Mobile Brand Builders

The Mobile Brand Builders are a suite of five mobile brand advertising formats which offers …

IAB Europe launches Mobile Brand Builders Read More »

ipad-820272_1280

IAB Europe Mobile Brand Builders

IAB Europe’s Mobile Brand Builders, a suite of five recommended mobile brand advertising formats, offer …

IAB Europe Mobile Brand Builders Read More »

marketing-998561_1280

Digital advertising, a key driver for Europe’s digital economy

Advertising is essential to the success of the European digital market. It has a key …

Digital advertising, a key driver for Europe’s digital economy Read More »

grid-817367_640

IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum

Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs IAB Europe has published …

IAB Europe publishes Measurement Blueprint and initiates Measurement Organisations Forum Read More »

chart-990380_1280

IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs

This blueprint outlines IAB Europe’s goals and recommended actions for online audience measurement and ad …

IAB Europe Blueprint: Online Audience Measurement and Ad Effectiveness Metrics and KPIs Read More »

traffic-sign-562574_1280

Brand Builders, a suite of six recommended brand advertising formats

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats, which …

Brand Builders, a suite of six recommended brand advertising formats Read More »

keyboard-943748_1280

Online behavioural advertising self-regulatory programme gains traction across Europe in 2014

2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater …

Online behavioural advertising self-regulatory programme gains traction across Europe in 2014 Read More »

learn-977543_1280

New IAB Europe Library illustrates effectiveness of digital for branding campaigns

IAB Europe has launched the Library of Ad Effectiveness Case Studies to give advertisers more …

New IAB Europe Library illustrates effectiveness of digital for branding campaigns Read More »