Blog Archive

Interested In Joining IAB Europe’s New Technical Committee?

IAB Europe is excited to announce the launch of the IAB Europe Technical Committee and …

Interested In Joining IAB Europe’s New Technical Committee? Read More »

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey

IAB Europe is inviting all advertisers and agencies to answer the 2021  In-Housing Survey! Take …

Are You An Advertiser or An Agency? Have Your Say in Our In-Housing Survey Read More »

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network.

Disinformation is not just a 2021 buzzword, it’s a worrying new social challenge that’s been …

Guest Blog Post – Addressing & Tackling Disinformation – Q&A with DoubleVerify, Integral Ad Science & The Conscious Advertising Network. Read More »

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event

On September 28, IAB Europe hosted the headline event of our Trust and Transparency series …

That’s a Wrap! The Great Debate: Trust & Transparency Headline Event Read More »

Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center

Throughout September, IAB Europe has been hosting a series of virtual events, podcasts and blogs …

Network Guest Blog Post – Increasing Trust in the Industry with IAB Tech Lab’s Transparency Center Read More »

More Free Industry Insider Webinars on Trust and Transparency For You to Join!

As part of our Trust and Transparency event series, we are hosting a range of Industry …

More Free Industry Insider Webinars on Trust and Transparency For You to Join! Read More »

Check Out Our Industry Insider Series on Trust and Transparency!

As part of our September Trust and Transparency event series, we hosted a range of …

Check Out Our Industry Insider Series on Trust and Transparency! Read More »

Catch Up on All of the Action From Our Trust & Transparency Series So Far!

This week we kicked off our brand new Trust and Transparency series and what a …

Catch Up on All of the Action From Our Trust & Transparency Series So Far! Read More »

Join Our Free Industry Insider Series on Trust and Transparency This Month!

As part of our Trust and Transparency event series throughout September, we will be hosting …

Join Our Free Industry Insider Series on Trust and Transparency This Month! Read More »

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United Internet Media – Multi-Screen – A Peak into the Living Room!

An ethnographic study with eye tracking, which investigates the distribution of attention to the various …

United Internet Media – Multi-Screen – A Peak into the Living Room! Read More »

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IAB UK – RealView

IAB UK commissioned this piece of research to investigate how consumers really use their devices …

IAB UK – RealView Read More »

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IAB Serbia: Annual Online Audience Research

IAB Serbia and MindTake have set up an annual online audience research in Serbia that …

IAB Serbia: Annual Online Audience Research Read More »

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United Internet Media and InteractiveMedia – Catch Me If You Can!

A study of the effects of the parallel use of several screens on attention and …

United Internet Media and InteractiveMedia – Catch Me If You Can! Read More »

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IAB Turkey: Multiplatform Internet Audience Measurement

Results from the most recent IAB Turkey Internet Audience Measurement Study, a monthly structural study …

IAB Turkey: Multiplatform Internet Audience Measurement Read More »

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comScore: The Multi-Platform Majority

This research from comScore shows that consumers are increasing consuming digital media away from the …

comScore: The Multi-Platform Majority Read More »

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Millward Brown Research: Making sense of multi-screen in Europe

The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. …

Millward Brown Research: Making sense of multi-screen in Europe Read More »

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The changing role of programmatic in Europe, a publisher perspective

As adoption of programmatic trading amongst publishers across EMEA accelerates, important ad-management trends are emerging …

The changing role of programmatic in Europe, a publisher perspective Read More »

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The changing role of programmatic in Europe, a buy-side perspective

As adoption of programmatic trading amongst advertisers and agencies across Europe accelerates, different trends are …

The changing role of programmatic in Europe, a buy-side perspective Read More »

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Video: How can cookies make your surfing experience convenient?

How can cookies make your surfing experience convenient? – Explania