Blog Archive
Member Guest Post with Admitad – Choice to be Tracked: Balancing Between Big Data, GDPR and Privacy
In this week’s member-guest post, we hear from Igor Gubin, Region Manager Europe at Admitad …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended!
Due to numerous requests for extra time, we are happy to announce that the deadline …
IAB Europe’s MIXX & Research Awards 2021 – Deadline Extended! Read More »
Transitioning to a Post Third-Party Cookie Era – Q&A with Experts from the Programmatic Trading Committee
For the last 25 years, Marketers have relied on third-party cookies to track consumer behaviour …
Just One Week To Go! Are You Entering Europe’s Leading Awards?
The final deadline is Friday 16th April. Have you produced an outstanding campaign or research …
Just One Week To Go! Are You Entering Europe’s Leading Awards? Read More »
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021
IAB Europe is inviting all stakeholders to participate – advertisers, agencies, publishers and ad tech …
Take part in IAB Europe’s Attitudes to Digital Video Advertising Survey 2021 Read More »
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment
Buyers.json and DemandChain Object Enable Sellers to Know Their Advertisers, to Prevent Malware and Ensure …
IAB Tech Lab Releases New Buy-side Transparency Specifications for Public Comment Read More »
Network News: IAB Turkey – New Board Elected
IAB Turkey’s 6th General Assembly Meeting was held on March 30, 2021. At the General …
Member Guest Post with Xandr – The Free Internet Conundrum
In this week’s member-guest post, we hear from Mia Sari, Manager, Solutions Consulting at Xandr, …
Member Guest Post with Xandr – The Free Internet Conundrum Read More »
IAB Europe Brand Builders Executive Summary
IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …
How has the Directive been transposed across Europe?
The chart below has been compiled by IAB Europe with the support of national IABs …
How has the Directive been transposed across Europe? Read More »
Millward Brown Research: AdReaction Video Creative in a Digital World
Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …
Millward Brown Research: AdReaction Video Creative in a Digital World Read More »
IAB Europe Reports: European Advertising spend 2008-2013
Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …
IAB Europe Reports: European Advertising spend 2008-2013 Read More »
IAB Report: Global Mobile Advertising Revenue 2013
Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …
IAB Report: Global Mobile Advertising Revenue 2013 Read More »
IAB Report: Global Mobile Advertising Revenue 2012
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …
IAB Report: Global Mobile Advertising Revenue 2012 Read More »