Blog Archive

Help Us Uncover the State of Online Video with PubMatic

IAB Europe and PubMatic are inviting all advertisers and agencies to take part in their …

Help Us Uncover the State of Online Video with PubMatic Read More »

IAB Europe Welcomes New Chair of the Programmatic Trading Committee

Nick Welch was elected as the Chair of the Programmatic Trading Committee on 17th November …

IAB Europe Welcomes New Chair of the Programmatic Trading Committee Read More »

Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs

  In this week’s member-guest blog post, we hear from Filippo Gramigna, CEO at Audiencerate. …

Member Guest Post with Audiencerate – How CPDs are the Key to Digital Transformation Success for Europe’s SMEs Read More »

Have Your Say in IAB Europe’s Annual Industry Polls

Have your say in IAB Europe’s Annual Industry Polls – Brand Safety and Post Third-Party …

Have Your Say in IAB Europe’s Annual Industry Polls Read More »

Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas

IAB Europe has three exciting Industry Insiders lined up for our listeners in the coming …

Enjoy a Whole Host of Industry Insiders in The Run Up to Christmas Read More »

Member Guest Post with Criteo – Five Addressability Misconceptions in Advertising Today

In this week’s member-guest blog post, we hear from Joshua Koran, EVP, Data and Policy …

Member Guest Post with Criteo – Five Addressability Misconceptions in Advertising Today Read More »

E-commerce Germany Awards are back to business!

Despite a long break from physical events, E-commerce Germany is back and ready to go! …

E-commerce Germany Awards are back to business! Read More »

That’s a Wrap! Check Out the Virtual Programmatic Day Highlights

Let’s take a look back to 11th November when IAB Europe hosted the second Virtual …

That’s a Wrap! Check Out the Virtual Programmatic Day Highlights Read More »

The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee

Since Google announced that third-party cookies were to become obsolete – extended now to 2023 …

The Future of Attribution in a Post Third-Party Cookie Era – A Q&A with Experts From the Programmatic Trading Committee Read More »

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RocketFuel and TUI Suisse

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Adform and Sawadee Travel: programmatic rich media

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Improve Digital and UK Publisher: holistic premium programmatic strategy

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Adform and Burberry: brand campaign

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Improve Digital and German Publisher: Premium programmatic strategy

Get the slides here.

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INTERACT 2016: 11-12 May 2016 – Lisbon, Portugal

For its 10th edition, Interact, IAB Europe’s major annual industry event, is heading to Lisbon! …

INTERACT 2016: 11-12 May 2016 – Lisbon, Portugal Read More »

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OpenX Infographic: Perceptions, Implications and the Future of Online Marketplace Quality in Programmatic Advertising

This infographic was created in partnership with ExchangeWire. The findings are based on a survey …

OpenX Infographic: Perceptions, Implications and the Future of Online Marketplace Quality in Programmatic Advertising Read More »

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Data Protection deal is a setback for Europe’s digital economy

The political deal struck on Europe’s future data protection law is bad news for consumers …

Data Protection deal is a setback for Europe’s digital economy Read More »

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IAB Europe EU Framework for Online Behavioural Advertising

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IAB Europe position on a Digital Single Market strategy for Europe