Blog Archive

GDPR Data Protection Impact Assessments (DPIA) for Digital Advertising under GDPR

IAB Europe works to provide analysis and guidance on the interpretation and application of EU …

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IAB Europe Virtual Programmatic Day H2 2020 Wrap-Up

IAB Europe’s second VPD of 2020 took place on the 19th of November and what …

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IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Keynote – Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – The European Programmatic Advertising Landscape Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – Programmatic Advertising Beyond Third-Party Cookies Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – TCF v2.0 Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – SSP Data Best Practices Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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IAB Europe Virtual Programmatic Day H2 2020 – Delivering Powerful Creatives with Programmatic Advertising Wrap-Up

IAB Europe’s second Virtual Programmatic Day of 2020 took place on the 19th of November …

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Member Guest Post by OneTrust PreferenceChoice – The Impact of TCF 2.0 on Publishers and Business

Stephanie Hanson, Offering Manager at OneTrust PreferenceChoice shares her thoughts on the updated TCF 2.0 …

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IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 …

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IAB Europe White Paper: Introduction to Programmatic Trading

The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of …

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IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …

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IAB Europe’s Research Awards Winners 2014

IAB Europe is delighted to announce the winners for its 2014 Research Awards, sponsored by …

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IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …

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How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs …

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Millward Brown Research: AdReaction Video Creative in a Digital World

Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …

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IAB Europe Reports: European Advertising spend 2008-2013

IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …

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IAB Report: Global Mobile Advertising Revenue 2013

Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …

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IAB Report: Global Mobile Advertising Revenue 2012

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …

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