Blog Archive

New ‘Post Third-Party Cookie’ Taskforce for IAB Europe & National IAB Members

IAB Europe in partnership with IAB France are pleased to announce the launch of a …

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Interact Online! Meet The Speaker – Oliver Whitten, COO at Adform

On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …

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IAB Europe’s Chief Economist Discusses The Impact of COVID-19 on Ad Expenditure and The Digital New Normal

As part of its Global Ad Trends series, WARC spoke to industry leaders for insight …

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Interact Online! Meet The Speaker – Mark Howe, Managing Director EMEA Agencies at Google

On 3rd June, IAB Europe will be hosting our flagship event Interact, virtually! This free-to-attend …

Interact Online! Meet The Speaker – Mark Howe, Managing Director EMEA Agencies at Google Read More »

Annual IAB Europe Attitudes to Programmatic Survey is now open!

IAB Europe’s annual industry benchmark survey on the development of programmatic in Europe is now …

Annual IAB Europe Attitudes to Programmatic Survey is now open! Read More »

Member Guest Blog Post: Cookies and Chrome – putting the user first

Sharon Marshall, Director EMEA Partnerships Solutions – Data Trust at Google, spoke at the IAB …

Member Guest Blog Post: Cookies and Chrome – putting the user first Read More »

Transition Period for TCF v2.0 – Updated Timeline & New Deadline

As we approach the switch over from the Transparency & Consent Framework (TCF) v1.1 to …

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IAB Europe’s response to ISBA’s Programmatic Supply Chain Transparency Study

In response to the ISBA Programmatic Supply Chain Transparency study released in the UK today, …

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Interact Online with Industry Leaders on 3rd June – Register for free!

Given the current circumstances regarding the COVID-19 pandemic, IAB Europe took the decision to postpone …

Interact Online with Industry Leaders on 3rd June – Register for free! Read More »

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IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014

IAB Europe announces panel of advertiser, agency, measurement and digital industry experts at dmexco 2014 …

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IAB Europe White Paper: Introduction to Programmatic Trading

The launch of IAB Europe’s first pan-European Programmatic Trading White Paper is the start of …

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IAB Europe Report: Priorities for Digital Measurement

Findings from the IAB Europe Metrics and KPIs survey demonstrate stakeholder priorities for digital measurement. …

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IAB Europe’s Research Awards Winners 2014

IAB Europe is delighted to announce the winners for its 2014 Research Awards, sponsored by …

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IAB Europe Brand Builders Executive Summary

IAB Europe has developed Brand Builders, a suite of six recommended brand advertising formats which …

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How has the Directive been transposed across Europe?

The chart below has been compiled by IAB Europe with the support of national IABs …

How has the Directive been transposed across Europe? Read More »

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Millward Brown Research: AdReaction Video Creative in a Digital World

Millward Brown‘s AdReaction Video study explores how, where and why multiscreen users in 42 countries …

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IAB Europe Reports: European Advertising spend 2008-2013

IAB Europe Reports: European Advertising spend 2008-2013

Access the IAB Europe AdEx Benchmark reports, the definitive guides to the state of the …

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IAB Report: Global Mobile Advertising Revenue 2013

Global Mobile Advertising Revenue Hits €14.6 Billion ($19.3 Billion) in 2013 Nearly Doubling from Previous …

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IAB Report: Global Mobile Advertising Revenue 2012

IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence, and IHS revealed during a …

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