IAB Europe is excited to release the new Digital People’s Poll.

The Digital People’s Poll reveals what’s really happening in the digital advertising industry by asking you, the digital people, a short set of questions to gain your thoughts and expertise. 

Every quarter, we will poll the digital advertising industry on a hot topic of the moment.

To wrap up Q1, we are looking at Retail Media and asking you whether you see it as a key growth area for digital ad investment? Let us know your thoughts in the short poll below.

Take the poll here.