Nick Welch was elected as the Chair of the Programmatic Trading Committee on 17th November at the most recent monthly meeting of 2021. Replacing David Goddard (Vice President of Business Development, DoubleVerify), Nick was elected to lead the committee’s work to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.
Commenting on his newly appointed role and vision for the committee, Nick said “Having worked in programmatic for over 11 years, I believe we are entering a really exciting time for the digital advertising industry. In our role as the IAB Europe Programmatic Trading committee, we have an integral part to play in scaling the industry’s programmatic knowledge, and ensuring it has a key place in the ecosystem in the future. By better supporting educational efforts we have a real opportunity to improve opinion on programmatic, drive results and make a huge difference. I look forward to working closely and collaboratively with the diverse members of this committee to ensure that our work and outputs provide a valuable source to many.”
Nick is an active member of the Programmatic Trading Committee, and now, as Chair, will follow on the great work of former chairs to create channels and connections that enable all committee members to contribute their knowledge and support all industry stakeholders.
The Programmatic Trading Committee is a multi-stakeholder group that aims to increase understanding of the programmatic ecosystem and the impact it is having on digital advertising and influence industry initiatives to improve the ecosystem.
For any IAB Europe Members who would like to get involved in the committee, please contact Lauren Wakefield – wakefield@iabeurope.eu.
About Nick Welch, Programmatic Director, Northern Europe, Integral Ad Science (IAS)
Nick Welch is the Programmatic Director for Northern Europe at Integral Ad Science, responsible for driving IAS’ programmatic business in the region. Nick supports clients’ media strategies such as the impending cookie deprecation and promotes robust cross-industry collaboration with the world’s biggest agencies, advertisers, publishers, and industry bodies.
Nick has been part of the advertising industry for more than 20 years and draws his experience from working across the advertising landscape. Beginning in traditional media like Radio, TV, press through to digital encompassing mobile, web, In-game with the last 10 years in the world of data and programmatic. He has held business development and sales roles on both the buy-side and sell-side of the ecosystem, with brands, agencies, and publishers, including Microsoft, Orange, SpotX, Bauer, and InMobi.
Nick has been a regular contributor of the IAB Europe Programmatic committee, widening industry discussions around sustainability, quality media, transparency, contextual and misinformation
