Back to School: 101 Industry Guidance to Prep You For the New Season
As summer vacations draw to a close and we gear up for an exciting new season in the world of digital advertising, why not prepare yourself by diving back into some of the basics and kick-start the new ‘term’ ahead of the game?
From our 101 Explainer Video Series to our educational and practical Guides, we’ve outlined some of our most valuable resources below for you to explore, re-educate, and excel as we move toward the end of 2023.
IAB Europe Explains
The ‘IAB Europe Explains’ video series brings together industry experts from across our membership to provide overviews and explanations that will help you make sense of the latest topics and trends in our ever-evolving and changing ecosystem.
From the latest Economic Outlook to Retail Media, Sustainability, Disinformation, and more, find out everything you need to know in our video series below:
- The European Economic Outlook 2023
- CTV in Europe
- Sustainability in Digital Advertising
- The Evolving World of Retail Media #1
- The Evolving World of Retail Media #2
- Research Metrics & Methodologies #1
- Research Metrics & Methodologies #2
- Disinformation in Digital Advertising
The videos are between 5 to 15 minutes long, so sit back, grab a coffee, and become an industry expert in no time.
IAB Europe Guides & One-Sheets
Whether you want to brush up on the basics of programmatic CTV, understand how to make more sustainable business decisions, or get an introduction to the world of Attention, our guides and one-sheets are here to support you:
- Guide to Sustainable Business Decision-Making
- Guidelines & Technical Standards for Digital Advertising Formats
- Guide to Attention in Digital Marketing
- Updated Guide to In-Gaming
- Updated Guide to Programmatic CTV Opportunity in Europe
- Audio Advertising One-Sheet
- Native Advertising One-Sheet
IAB Europe Research & Insights
We also have a wealth of knowledge, stats, and facts at your fingertips with some of our most recent research projects:
- AdEx 2022 Benchmark Report
- The Evolution of Digital Audio Advertising in Europe
- 2023 Brand Safety Poll
- State of Readiness – Sustainability in Digital Advertising Report
For all this and more head over to our Knowledge Hub and check out our resources today!