Annual IAB Europe Attitudes to Programmatic Survey is now open!

IAB Europe’s annual industry benchmark survey on the development of programmatic in Europe is now open for responses from across the ecosystem.

In this multi-market survey we ask about:

  • The percentage of digital advertising traded via programmatic mechanisms
  • The benefits and challenges of programmatic trading
  • Operational models and strategies for programmatic trading
  • The measurement of programmatic display campaigns
  • The future of programmatic advertising investment

If you are involved in programmatic trading, media buying. selling or planning then please complete the survey – it won’t take any longer than 15 minutes and will provide valuable insight into current and future attitude levels. The results of last year’s survey were featured in many leading trade publications and presented at European events such as DMEXCO.

The survey will close on Friday 26th June. Please pass on the survey link to any relevant colleagues. Your response will be treated in the strictest confidence.

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