AdEx 2020 Report – Key Facts & Stats You Need to Know
IAB Europe’s hotly-anticipated full 2020 AdEx Benchmark Report is now live for all the world to see! Released on 1st July 2021, the report is the definitive guide to advertising expenditure in Europe. It covers 28 markets and details the formats and channels that contributed to digital advertising’s annual growth of 6.3 percent in 2020, culminating in a market value of €69bn.
But if you’re looking for key facts, stats, and all the highlights from the report (the ones you absolutely must know), then be sure to check out our short videos, featuring our very own Chief Economist, Daniel Knapp below:
- Video 1 – Digital Advertising Growth
- Video 2 – Digital Advertising Spend by Formats
- Video 3 – Market Overview
- Video 4 – Video: Fast Facts
- Video 5 – Programmatic: Fast Facts
- Video 6 – Format Shares
- Video 7 – 2020 Summary
- Video 8 – 2021 Outlook
- Video 9 – Digital as a Percentage of Overall Ad Spend
Keen to learn even more? Why not join us on 8th July for a Special Economic Trends Forum where Daniel Knapp will dive into the report to look at key digital ad spends and trends in 2020, and share must-know highlights and key takeaways. Register here to secure your space today!