MIXX Awards Europe Winners 2019 – Get Artsy with Polo! (Mindshare)
Get Artsy with Polo!
Winners of Social Media (Gold)
After over a decade of silence, Polo had a re-launch campaign in 2017. Wanting to keep building its fun image and brand awareness, Polo interacted with young people on Instagram, using the most popular content type amongst them, GIFS. They scanned Polo in 360 degrees and uploaded it to Instagram GIPHY. Polo was the first brand that used Instagram GIPHY, at the right time while GIPHY was highly regarded & frequently used in Turkey.