MIXX Awards Europe Winners 2019 – Audi e-tron launch campaign e-Hub (MediaCom Schweiz)
Audi e-tron launch campaign e-Hub
Winner of Responsive Display Advertising (Gold)
How can Audi launch the first electric car without having one that can be shown? Consumers still have many questions on electro-mobility. Our solution: Absolute Customer Centricity. The focus starts on the customer and their questions on e-mobility. Thanks to a nurturing concept, the prospect/person concerned receives information that’s relevant only to him throughout the customer journey. Designing a digital always-on content/lead campaign to generate e-tron prospects who will be converted to high-quality e-tron buyer leads via a multi-tiered and multi-channel approach.