Millward Brown Research: Making sense of multi-screen in Europe
The Millward Brown Ad Reaction study delivers insights on perceptions of advertising, particularly digital formats. AdReaction 2014 explores multiscreen advertising and consumer receptivity to ads on TV, smartphones, laptops and tablets. European markets covered: UK, France, Spain, Italy, Germany, Czech Republic, Slovakia, Hungary, Russia, Poland, Romania, and Turkey.
Get the slides here.