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IAB Europe Research Awards 2019 – Text-mining as methodological approach to influencers evaluation (Havas Media)

Text-mining as methodological approach to influencers evaluation

Havas Media

Awards: Brand Advertising Effectiveness (Winner) 

Havas Media aimed to find a way to evaluate the marketing potential of influencers in a fast and inexpensive way. The tool they created meant they were able to optimise effects, costs and total effectiveness of influencer marketing activations, without additional research costs and on a daily basis.

 

 

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