IAB Europe Research Awards 2019 – Redefining the value of native advertising (Verizon Media, Sparkler)
Redefining the value of native advertising
Verizon Media, Sparkler
Awards: Digital Advertising Formats (Highly Commended)
In partnership with Sparkler, Verizon Media designed an innovative and robust research study to explore the true value of native advertising. It analysed data from over 6,000 people in the UK, Germany and France, 60+ hours of interactions with digital ads across website prototypes in premium and non-premium environments accumulating in 500k subconscious responses and more than 1.5 million data points.