Google: Using Private Marketplaces in Ad Exchange, Condé Nast Revenue Leaps 800%

Condé Nast wanted to offer its advertising clients programmatic access to inventory, maintain a premium look and feel and deliver more native, creative and custom solutions to both new and existing customers. Adopting DoubleClick Ad Exchange gave Condé Nast the ability to segment premium placements, develop private marketplaces, gain exposure to new clients, expand available inventory and drive revenue.

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